Business marketing management: B2B:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Mass
Cengage Learning
[2017]
|
| Ausgabe: | Twelfth edition |
| Schlagwörter: | |
| Umfang: | xiv, 338 Seiten Diagramme |
| ISBN: | 9781337296540 9780357039243 |
Internformat
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| 245 | 1 | 0 | |a Business marketing management: B2B |c Michael D. Hutt (Arizona State University), Thomas W. Speh (Miami University) |
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Datensatz im Suchindex
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| author | Hutt, Michael D. 1946- Speh, Thomas W. |
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| building | Verbundindex |
| bvnumber | BV047661041 |
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| id | DE-604.BV047661041 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:25:32Z |
| institution | BVB |
| isbn | 9781337296540 9780357039243 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-033045866 |
| oclc_num | 1291619446 |
| open_access_boolean | |
| owner | DE-522 |
| owner_facet | DE-522 |
| physical | xiv, 338 Seiten Diagramme |
| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Cengage Learning |
| record_format | marc |
| spelling | Hutt, Michael D. 1946- Verfasser (DE-588)133051730 aut Business marketing management: B2B Michael D. Hutt (Arizona State University), Thomas W. Speh (Miami University) Twelfth edition Boston, Mass Cengage Learning [2017] xiv, 338 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Marketingmanagement (DE-588)4168907-0 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 s Marketingmanagement (DE-588)4168907-0 s DE-604 Speh, Thomas W. Verfasser (DE-588)13305179X aut |
| spellingShingle | Hutt, Michael D. 1946- Speh, Thomas W. Business marketing management: B2B Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| subject_GND | (DE-588)4631075-7 (DE-588)4168907-0 |
| title | Business marketing management: B2B |
| title_auth | Business marketing management: B2B |
| title_exact_search | Business marketing management: B2B |
| title_full | Business marketing management: B2B Michael D. Hutt (Arizona State University), Thomas W. Speh (Miami University) |
| title_fullStr | Business marketing management: B2B Michael D. Hutt (Arizona State University), Thomas W. Speh (Miami University) |
| title_full_unstemmed | Business marketing management: B2B Michael D. Hutt (Arizona State University), Thomas W. Speh (Miami University) |
| title_short | Business marketing management: B2B |
| title_sort | business marketing management b2b |
| topic | Business-to-Business-Marketing (DE-588)4631075-7 gnd Marketingmanagement (DE-588)4168907-0 gnd |
| topic_facet | Business-to-Business-Marketing Marketingmanagement |
| work_keys_str_mv | AT huttmichaeld businessmarketingmanagementb2b AT spehthomasw businessmarketingmanagementb2b |