The dark side of marketing communications: critical marketing perspectives
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Routledge
2021
|
| Schriftenreihe: | Routledge studies in critical marketing
|
| Schlagwörter: | |
| Links: | https://doi.org/10.4324/9780429504150 https://doi.org/10.4324/9780429504150 |
| Umfang: | 1 Online-Ressource |
| ISBN: | 9780429504150 |
| DOI: | 10.4324/9780429504150 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV047564080 | ||
| 003 | DE-604 | ||
| 005 | 20211229 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 211028s2021 xx o|||| 00||| eng d | ||
| 020 | |a 9780429504150 |9 978-0-429-50415-0 | ||
| 024 | 7 | |a 10.4324/9780429504150 |2 doi | |
| 035 | |a (OCoLC)1291611129 | ||
| 035 | |a (DE-599)BVBBV047564080 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-521 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Hill, Tim |d 1988- |e Verfasser |0 (DE-588)1122226128 |4 aut | |
| 245 | 1 | 0 | |a The dark side of marketing communications |b critical marketing perspectives |c Tim Hil and Pierre McDonagh |
| 264 | 1 | |a London |b Routledge |c 2021 | |
| 300 | |a 1 Online-Ressource | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Routledge studies in critical marketing | |
| 650 | 0 | 7 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kapitalismus |0 (DE-588)4029577-1 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 1 | |a Kommunikationspolitik |0 (DE-588)4232471-3 |D s |
| 689 | 0 | 2 | |a Kapitalismus |0 (DE-588)4029577-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a McDonagh, Pierre |e Verfasser |0 (DE-588)1047952696 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Hardcover |z 978-1-138-58712-0 |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe, Paperback |z 978-1-138-58713-7 |
| 856 | 4 | 0 | |u https://doi.org/10.4324/9780429504150 |x Verlag |z URL des Erstveröffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032939466 | |
| 966 | e | |u https://doi.org/10.4324/9780429504150 |l DE-521 |p ZDB-7-TFC |q EUV_EK_TAF |x Verlag |3 Volltext | |
Datensatz im Suchindex
| _version_ | 1818988420956946432 |
|---|---|
| any_adam_object | |
| author | Hill, Tim 1988- McDonagh, Pierre |
| author_GND | (DE-588)1122226128 (DE-588)1047952696 |
| author_facet | Hill, Tim 1988- McDonagh, Pierre |
| author_role | aut aut |
| author_sort | Hill, Tim 1988- |
| author_variant | t h th p m pm |
| building | Verbundindex |
| bvnumber | BV047564080 |
| classification_rvk | QP 600 |
| collection | ZDB-7-TFC |
| ctrlnum | (OCoLC)1291611129 (DE-599)BVBBV047564080 |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9780429504150 |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01770nam a2200445 c 4500</leader><controlfield tag="001">BV047564080</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20211229 </controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">211028s2021 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780429504150</subfield><subfield code="9">978-0-429-50415-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4324/9780429504150</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1291611129</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047564080</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-521</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hill, Tim</subfield><subfield code="d">1988-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1122226128</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">The dark side of marketing communications</subfield><subfield code="b">critical marketing perspectives</subfield><subfield code="c">Tim Hil and Pierre McDonagh</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London</subfield><subfield code="b">Routledge</subfield><subfield code="c">2021</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Routledge studies in critical marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationspolitik</subfield><subfield code="0">(DE-588)4232471-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kapitalismus</subfield><subfield code="0">(DE-588)4029577-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Kommunikationspolitik</subfield><subfield code="0">(DE-588)4232471-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kapitalismus</subfield><subfield code="0">(DE-588)4029577-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">McDonagh, Pierre</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1047952696</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Hardcover</subfield><subfield code="z">978-1-138-58712-0</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe, Paperback</subfield><subfield code="z">978-1-138-58713-7</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://doi.org/10.4324/9780429504150</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveröffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032939466</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">https://doi.org/10.4324/9780429504150</subfield><subfield code="l">DE-521</subfield><subfield code="p">ZDB-7-TFC</subfield><subfield code="q">EUV_EK_TAF</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV047564080 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:22:18Z |
| institution | BVB |
| isbn | 9780429504150 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032939466 |
| oclc_num | 1291611129 |
| open_access_boolean | |
| owner | DE-521 |
| owner_facet | DE-521 |
| physical | 1 Online-Ressource |
| psigel | ZDB-7-TFC ZDB-7-TFC EUV_EK_TAF |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge |
| record_format | marc |
| series2 | Routledge studies in critical marketing |
| spelling | Hill, Tim 1988- Verfasser (DE-588)1122226128 aut The dark side of marketing communications critical marketing perspectives Tim Hil and Pierre McDonagh London Routledge 2021 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier Routledge studies in critical marketing Kommunikationspolitik (DE-588)4232471-3 gnd rswk-swf Kapitalismus (DE-588)4029577-1 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikationspolitik (DE-588)4232471-3 s Kapitalismus (DE-588)4029577-1 s DE-604 McDonagh, Pierre Verfasser (DE-588)1047952696 aut Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-58712-0 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-58713-7 https://doi.org/10.4324/9780429504150 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hill, Tim 1988- McDonagh, Pierre The dark side of marketing communications critical marketing perspectives Kommunikationspolitik (DE-588)4232471-3 gnd Kapitalismus (DE-588)4029577-1 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4232471-3 (DE-588)4029577-1 (DE-588)4037589-4 |
| title | The dark side of marketing communications critical marketing perspectives |
| title_auth | The dark side of marketing communications critical marketing perspectives |
| title_exact_search | The dark side of marketing communications critical marketing perspectives |
| title_full | The dark side of marketing communications critical marketing perspectives Tim Hil and Pierre McDonagh |
| title_fullStr | The dark side of marketing communications critical marketing perspectives Tim Hil and Pierre McDonagh |
| title_full_unstemmed | The dark side of marketing communications critical marketing perspectives Tim Hil and Pierre McDonagh |
| title_short | The dark side of marketing communications |
| title_sort | the dark side of marketing communications critical marketing perspectives |
| title_sub | critical marketing perspectives |
| topic | Kommunikationspolitik (DE-588)4232471-3 gnd Kapitalismus (DE-588)4029577-1 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Kommunikationspolitik Kapitalismus Marketing |
| url | https://doi.org/10.4324/9780429504150 |
| work_keys_str_mv | AT hilltim thedarksideofmarketingcommunicationscriticalmarketingperspectives AT mcdonaghpierre thedarksideofmarketingcommunicationscriticalmarketingperspectives |