Building corporate identity, image and reputation in the digital era:
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge
2022
|
| Schriftenreihe: | Routledge studies in marketing
17 |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032930311&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xvii, 553 Seiten |
| ISBN: | 9780367531232 9780367531249 |
Internformat
MARC
| LEADER | 00000nam a2200000 cb4500 | ||
|---|---|---|---|
| 001 | BV047554731 | ||
| 003 | DE-604 | ||
| 005 | 20230220 | ||
| 007 | t| | ||
| 008 | 211021s2022 xx |||| 00||| eng d | ||
| 020 | |a 9780367531232 |c hbk |9 9780367531232 | ||
| 020 | |a 9780367531249 |c pbk |9 9780367531249 | ||
| 035 | |a (OCoLC)1241732781 | ||
| 035 | |a (DE-599)BVBBV047554731 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-11 |a DE-473 | ||
| 084 | |a QP 637 |0 (DE-625)141921: |2 rvk | ||
| 245 | 1 | 0 | |a Building corporate identity, image and reputation in the digital era |c edited by T.C. Melewar, Charles Dennis and Pantea Foroudi |
| 264 | 1 | |a London ; New York |b Routledge |c 2022 | |
| 300 | |a xvii, 553 Seiten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Routledge studies in marketing |v 17 | |
| 650 | 0 | 7 | |a Corporate Identity |0 (DE-588)4193565-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Corporate Identity |0 (DE-588)4193565-2 |D s |
| 689 | 0 | 1 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 2 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 0 | 3 | |a Kommunikationsstrategie |0 (DE-588)4201794-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Melewar, T. C. |d ca. 20. Jh. |0 (DE-588)135575109 |4 edt | |
| 700 | 1 | |a Dennis, Charles |d ca. 20. Jh. |0 (DE-588)1182952801 |4 edt | |
| 700 | 1 | |a Foroudi, Pantea |d 1974- |0 (DE-588)1202862934 |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-003-08057-2 |
| 830 | 0 | |a Routledge studies in marketing |v 17 |w (DE-604)BV046290810 |9 17 | |
| 856 | 4 | 2 | |m Digitalisierung UB Passau - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032930311&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032930311 | |
Datensatz im Suchindex
| _version_ | 1819346869373894656 |
|---|---|
| adam_text | Contents List of figures List of tables Contributors x xii xiv PARTI Introduction 1 Introduction: Building corporate identity, image and reputation in the digital era 1 3 T C MELEWAR, CHARLES DENNIS AND PANTEA FOROUDI PART II Building a corporate brand identity 2 Corporate identity: Definition and components 9 11 MOHAMMAD M. FOROUDI, PANTEA FOROUDI AND JOHN M.T. BALMER 3 Managing marketing competencies: A framework for understanding antecedents of marketing capability and its relation to the company’s core competencies 75 PANTEA FOROUDI, MOHAMMAD M. FOROUDI, KHALID HAFEEZ AND JAVAD IZADI 4 Reputation: Configuring the symmetrical and asymmetrical paths to architecture in a retail setting 113 MOHAMMAD M. FOROUDI, PANTEA FOROUDI AND ZHONGQI JIN 5 Conceptualising sensory brand experience: Using review of knowledge fields to identify potential future research direction DONGMEI ZHA, PANTEA FOROUDI, ZHONGQI JIN AND T C MELEWAR 140
viti 6 Contents Corporate brand identity։ Virtual space 169 MARJA TERESA CUOMO, CINZIA GENOVINO, DEBORA TORTORA AND ALEX GIORDANO 7 Aesthetic heritage and corporate branding։ Luxury heritage brands between tradition and modernity 181 ANGELA BARGENDA PART III Building a corporate brand image 8 Corporate multi-channel branding։ Platforms for #CorporateBranding 203 205 AWELE ACHI, OGECH1ADEOLA AND FRANCIS CHUKWUEDO ACHI 9 Value co-creation behaviour։ Antecedents and consequences 218 YOUSEF ALQAYED, PANTEA FOROUD1, CHARLES DENNIS, MOHAMMAD M. FOROUDI AND KAOUTHER KOOLI 10 An assessment of customer experience concept։ Looking back to move forward 260 DONGME1 ZHA, REZA MARVI, PANTEA FOROUDI, CHARLES DENNIS, AKIKO UENO, ZHONGQI JIN AND T C MELEWAR 11 Employee occupational identity 289 MARIA J. JEREZ-JEREZ, T C MELEWAR AND PANTEA FOROUDI 12 Behavioural intentions in the UK fashion industry: The impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark 307 HELNAZ AHMADI LARI, PANTEA FOROUDI AND SAHEB IMANI 13 Corporate brand image։ Technology andinnovation in e-tailing 347 VIRGINIA VANNUCCI AND ELEONORA PANTANO PART IV Building a corporate brand reputation 363 14 Take a new turn: Relationships between corporate identity management and corporate reputation in a hospitality context 365 PANTEA FOROUDI, REZA MARVI, JAVAD IZADI, MOHAMMAD M. FOROUDI AND POUYA PIRZADEH
Contents 15 Islamic brand love ix 401 WALEED YOUSEF AND NAJWA YOUSEF 16 Societal corporate branding and political discourse: where brand ethics meets with consumers’ clicktivism 415 ROSSELLA GAMBETTI, SILVIA BIRAGHI, T C MELEWAR AND ANGELA BECCANULLI 17 Brand knowledge, brand community and brand engagement 444 SURAKSHA GUPTA, DONGME1 CAO AND AISHA ABUELMAATT1 18 Building and sustaining personal brand: Examining the effectiveness of personal branding in the context of education 467 MARWA TOURKY, PANTEA FOROUDI AND FATMA HAJI AL-ZADJALI 19 How the digital environment and its user experience effects the customer’s perception of luxury brands and co-creation of brand value 487 NASTARAN NOROUZI RICHARDS-CARPENTER AND ТНІМО GRANTZ 20 Celebrity endorsement, theories, models, existing literature and corporate identity, image and reputation 515 SHAHZEB HUSSAIN Index 535
|
| any_adam_object | 1 |
| author2 | Melewar, T. C. ca. 20. Jh Dennis, Charles ca. 20. Jh Foroudi, Pantea 1974- |
| author2_role | edt edt edt |
| author2_variant | t c m tc tcm c d cd p f pf |
| author_GND | (DE-588)135575109 (DE-588)1182952801 (DE-588)1202862934 |
| author_facet | Melewar, T. C. ca. 20. Jh Dennis, Charles ca. 20. Jh Foroudi, Pantea 1974- |
| building | Verbundindex |
| bvnumber | BV047554731 |
| classification_rvk | QP 637 |
| ctrlnum | (OCoLC)1241732781 (DE-599)BVBBV047554731 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02103nam a2200469 cb4500</leader><controlfield tag="001">BV047554731</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20230220 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">211021s2022 xx |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780367531232</subfield><subfield code="c">hbk</subfield><subfield code="9">9780367531232</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780367531249</subfield><subfield code="c">pbk</subfield><subfield code="9">9780367531249</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1241732781</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047554731</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-739</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-473</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 637</subfield><subfield code="0">(DE-625)141921:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Building corporate identity, image and reputation in the digital era</subfield><subfield code="c">edited by T.C. Melewar, Charles Dennis and Pantea Foroudi</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">London ; New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2022</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xvii, 553 Seiten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="1" ind2=" "><subfield code="a">Routledge studies in marketing</subfield><subfield code="v">17</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Corporate Identity</subfield><subfield code="0">(DE-588)4193565-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikationsstrategie</subfield><subfield code="0">(DE-588)4201794-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4143413-4</subfield><subfield code="a">Aufsatzsammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Corporate Identity</subfield><subfield code="0">(DE-588)4193565-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Markenpolitik</subfield><subfield code="0">(DE-588)4144679-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Kommunikationsstrategie</subfield><subfield code="0">(DE-588)4201794-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Melewar, T. C.</subfield><subfield code="d">ca. 20. Jh.</subfield><subfield code="0">(DE-588)135575109</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Dennis, Charles</subfield><subfield code="d">ca. 20. Jh.</subfield><subfield code="0">(DE-588)1182952801</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Foroudi, Pantea</subfield><subfield code="d">1974-</subfield><subfield code="0">(DE-588)1202862934</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-1-003-08057-2</subfield></datafield><datafield tag="830" ind1=" " ind2="0"><subfield code="a">Routledge studies in marketing</subfield><subfield code="v">17</subfield><subfield code="w">(DE-604)BV046290810</subfield><subfield code="9">17</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Passau - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032930311&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032930311</subfield></datafield></record></collection> |
| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV047554731 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:22:03Z |
| institution | BVB |
| isbn | 9780367531232 9780367531249 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032930311 |
| oclc_num | 1241732781 |
| open_access_boolean | |
| owner | DE-739 DE-11 DE-473 DE-BY-UBG |
| owner_facet | DE-739 DE-11 DE-473 DE-BY-UBG |
| physical | xvii, 553 Seiten |
| publishDate | 2022 |
| publishDateSearch | 2022 |
| publishDateSort | 2022 |
| publisher | Routledge |
| record_format | marc |
| series | Routledge studies in marketing |
| series2 | Routledge studies in marketing |
| spellingShingle | Building corporate identity, image and reputation in the digital era Routledge studies in marketing Corporate Identity (DE-588)4193565-2 gnd Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4193565-2 (DE-588)4144679-3 (DE-588)4136439-9 (DE-588)4201794-4 (DE-588)4143413-4 |
| title | Building corporate identity, image and reputation in the digital era |
| title_auth | Building corporate identity, image and reputation in the digital era |
| title_exact_search | Building corporate identity, image and reputation in the digital era |
| title_full | Building corporate identity, image and reputation in the digital era edited by T.C. Melewar, Charles Dennis and Pantea Foroudi |
| title_fullStr | Building corporate identity, image and reputation in the digital era edited by T.C. Melewar, Charles Dennis and Pantea Foroudi |
| title_full_unstemmed | Building corporate identity, image and reputation in the digital era edited by T.C. Melewar, Charles Dennis and Pantea Foroudi |
| title_short | Building corporate identity, image and reputation in the digital era |
| title_sort | building corporate identity image and reputation in the digital era |
| topic | Corporate Identity (DE-588)4193565-2 gnd Markenpolitik (DE-588)4144679-3 gnd Markenimage (DE-588)4136439-9 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Corporate Identity Markenpolitik Markenimage Kommunikationsstrategie Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032930311&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| volume_link | (DE-604)BV046290810 |
| work_keys_str_mv | AT melewartc buildingcorporateidentityimageandreputationinthedigitalera AT dennischarles buildingcorporateidentityimageandreputationinthedigitalera AT foroudipantea buildingcorporateidentityimageandreputationinthedigitalera |