Branding Brazil: transforming citizenship on screen
Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and glob...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New Brunswick
Rutgers University Press
[2021]
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| Schlagwörter: | |
| Links: | https://doi.org/10.36019/9781978819337?locatt=mode:legacy https://doi.org/10.36019/9781978819337 https://doi.org/10.36019/9781978819337 https://doi.org/10.36019/9781978819337 https://doi.org/10.36019/9781978819337 https://doi.org/10.36019/9781978819337 https://doi.org/10.36019/9781978819337 https://doi.org/10.36019/9781978819337 https://doi.org/10.36019/9781978819337 |
| Zusammenfassung: | Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and global consumption; cultural production sought social and economic profits, especially greater inclusion of previously marginalized people and places. Marsh asserts that three communicative strategies from branding-promising progress, cultivating buy-in, and resolving contradictions-are the most salient and recurrent practices of nation branding during this historic period. More recent political crises can be understood partly in terms of backlash against marked social and political changes introduced during the branding period. Branding Brazil takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon |
| Umfang: | 1 Online-Ressource (vii, 207 Seiten) Illustrationen |
| ISBN: | 9781978819337 |
| DOI: | 10.36019/9781978819337 |
Internformat
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Datensatz im Suchindex
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| author | Marsh, Leslie L. |
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| dewey-full | 981.06/7 |
| dewey-hundreds | 900 - History & geography |
| dewey-ones | 981 - Brazil |
| dewey-raw | 981.06/7 |
| dewey-search | 981.06/7 |
| dewey-sort | 3981.06 17 |
| dewey-tens | 980 - History of South America |
| discipline | Geschichte |
| doi_str_mv | 10.36019/9781978819337 |
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| spelling | Marsh, Leslie L. Verfasser (DE-588)1031119205 aut Branding Brazil transforming citizenship on screen Leslie L. Marsh New Brunswick Rutgers University Press [2021] © 2021 1 Online-Ressource (vii, 207 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Branding Brazil examines a panorama of contemporary cultural productions including film, television, photography, and alternative media to explore the transformation of citizenship in Brazil from 2003 to 2014. A utopian impulse drove the reproduction of Brazilian cultural identity for local and global consumption; cultural production sought social and economic profits, especially greater inclusion of previously marginalized people and places. Marsh asserts that three communicative strategies from branding-promising progress, cultivating buy-in, and resolving contradictions-are the most salient and recurrent practices of nation branding during this historic period. More recent political crises can be understood partly in terms of backlash against marked social and political changes introduced during the branding period. Branding Brazil takes a multi-faceted approach, weaving media studies with politics and cinema studies to reveal that more than a marketing term or project emanating from the state, branding was a cultural phenomenon SOCIAL SCIENCE / General bisacsh Arts and society Brazil History 21st century Branding (Marketing) Brazil https://doi.org/10.36019/9781978819337 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Marsh, Leslie L. Branding Brazil transforming citizenship on screen SOCIAL SCIENCE / General bisacsh Arts and society Brazil History 21st century Branding (Marketing) Brazil |
| title | Branding Brazil transforming citizenship on screen |
| title_auth | Branding Brazil transforming citizenship on screen |
| title_exact_search | Branding Brazil transforming citizenship on screen |
| title_full | Branding Brazil transforming citizenship on screen Leslie L. Marsh |
| title_fullStr | Branding Brazil transforming citizenship on screen Leslie L. Marsh |
| title_full_unstemmed | Branding Brazil transforming citizenship on screen Leslie L. Marsh |
| title_short | Branding Brazil |
| title_sort | branding brazil transforming citizenship on screen |
| title_sub | transforming citizenship on screen |
| topic | SOCIAL SCIENCE / General bisacsh Arts and society Brazil History 21st century Branding (Marketing) Brazil |
| topic_facet | SOCIAL SCIENCE / General Arts and society Brazil History 21st century Branding (Marketing) Brazil |
| url | https://doi.org/10.36019/9781978819337 |
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