The imagination machine: how to spark new ideas and create your company's future
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston, Massachusetts
Harvard Business Review Press
[2021]
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032903528&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Abstract: | What is imagination? -- The seduction -- The idea -- The collision -- The epidemic -- The new ordinary -- The encore -- Artificial imagination? -- Epilogue: Rekindling imagination "A guide for mining the imagination to find powerful new ways to succeed We need imagination now more than ever-to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. These steps are: Trigger: disrupt existing mental models and put ourselves in a more imaginative mindset, rethink: focus on "what could be" rather than "what is", act: create a feedback loop from the mind to the world and back again, amplify: spread an evolving idea to others to create collective imagination, codify: imagine a new organizational "machine" that will capture and exploit a new idea while leaving room for future reimagination, sustain: keep imagination alive to run and reinvent your company at the same time. Imagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success-especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side"-- |
| Umfang: | viii, 201 Seiten Illustrationen |
| ISBN: | 9781647820862 |
Internformat
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| 520 | 3 | |a What is imagination? -- The seduction -- The idea -- The collision -- The epidemic -- The new ordinary -- The encore -- Artificial imagination? -- Epilogue: Rekindling imagination | |
| 520 | 3 | |a "A guide for mining the imagination to find powerful new ways to succeed We need imagination now more than ever-to find opportunities in adversity, rethink our businesses, and discover new paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it systematically? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, BCG's Martin Reeves and Jack Fuller provide a fascinating look into the mechanics of imagination and lay out a six-step process for creating ideas and bringing them to life. These steps are: Trigger: disrupt existing mental models and put ourselves in a more imaginative mindset, rethink: focus on "what could be" rather than "what is", act: create a feedback loop from the mind to the world and back again, amplify: spread an evolving idea to others to create collective imagination, codify: imagine a new organizational "machine" that will capture and exploit a new idea while leaving room for future reimagination, sustain: keep imagination alive to run and reinvent your company at the same time. Imagination is one of the least understood but most crucial ingredients of business success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to success-especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools by your side"-- | |
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Datensatz im Suchindex
| DE-BY-TUM_call_number | 0003 WIR 540 2021 L 468 |
|---|---|
| DE-BY-TUM_katkey | 2588316 |
| DE-BY-TUM_location | 00 |
| DE-BY-TUM_media_number | 040009525328 040009525340 040009525317 040009525293 040009525339 |
| _version_ | 1821936214845947904 |
| adam_text | Contents Dramatis Personae vii 1. Introduction 1 2. What Is Imagination? 7 3. The Seduction 21 4. The Idea 39 5. The Collision 67 6. The Epidemic 91 7. The New Ordinary 117 8. The Encore 141 9. Artificial Imagination? 161 10. Rekindling Imagination 177 187 Notes Index Acknowledgments 203 About the Authors 205 195
|
| any_adam_object | 1 |
| author | Reeves, Martin Fuller, Jack 1985- |
| author_GND | (DE-588)1101490772 (DE-588)1238376509 |
| author_facet | Reeves, Martin Fuller, Jack 1985- |
| author_role | aut aut |
| author_sort | Reeves, Martin |
| author_variant | m r mr j f jf |
| building | Verbundindex |
| bvnumber | BV047502504 |
| callnumber-first | B - Philosophy, Psychology, Religion |
| callnumber-label | BF411 |
| callnumber-raw | BF411 |
| callnumber-search | BF411 |
| callnumber-sort | BF 3411 |
| callnumber-subject | BF - Psychology |
| classification_rvk | QP 300 |
| classification_tum | WIR 540 WIR 110 |
| ctrlnum | (OCoLC)1251871953 (DE-599)KXP174384302X |
| dewey-full | 153.3/5 |
| dewey-hundreds | 100 - Philosophy & psychology |
| dewey-ones | 153 - Conscious mental processes & intelligence |
| dewey-raw | 153.3/5 |
| dewey-search | 153.3/5 |
| dewey-sort | 3153.3 15 |
| dewey-tens | 150 - Psychology |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV047502504 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:21:19Z |
| institution | BVB |
| isbn | 9781647820862 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032903528 |
| oclc_num | 1251871953 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM DE-739 |
| owner_facet | DE-91 DE-BY-TUM DE-739 |
| physical | viii, 201 Seiten Illustrationen |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Harvard Business Review Press |
| record_format | marc |
| spellingShingle | Reeves, Martin Fuller, Jack 1985- The imagination machine how to spark new ideas and create your company's future Unternehmenserfolg (DE-588)4223768-3 gnd Imagination (DE-588)4072730-0 gnd Management (DE-588)4037278-9 gnd Kreativität (DE-588)4032903-3 gnd |
| subject_GND | (DE-588)4223768-3 (DE-588)4072730-0 (DE-588)4037278-9 (DE-588)4032903-3 |
| title | The imagination machine how to spark new ideas and create your company's future |
| title_auth | The imagination machine how to spark new ideas and create your company's future |
| title_exact_search | The imagination machine how to spark new ideas and create your company's future |
| title_full | The imagination machine how to spark new ideas and create your company's future Martin Reeves, Jack Fuller |
| title_fullStr | The imagination machine how to spark new ideas and create your company's future Martin Reeves, Jack Fuller |
| title_full_unstemmed | The imagination machine how to spark new ideas and create your company's future Martin Reeves, Jack Fuller |
| title_short | The imagination machine |
| title_sort | the imagination machine how to spark new ideas and create your company s future |
| title_sub | how to spark new ideas and create your company's future |
| topic | Unternehmenserfolg (DE-588)4223768-3 gnd Imagination (DE-588)4072730-0 gnd Management (DE-588)4037278-9 gnd Kreativität (DE-588)4032903-3 gnd |
| topic_facet | Unternehmenserfolg Imagination Management Kreativität |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032903528&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT reevesmartin theimaginationmachinehowtosparknewideasandcreateyourcompanysfuture AT fullerjack theimaginationmachinehowtosparknewideasandcreateyourcompanysfuture |
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