Verfügbarkeit: Marketing Management | Technische Universität München

Marketing Management: Past, Present and Future

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Bibliographische Detailangaben
Beteiligte Personen:	Czinkota, Michael R. 1951- (VerfasserIn), Kotabe, Masaaki 1954- (VerfasserIn), Vrontis, Demetris (VerfasserIn), Shams, S. M. Riad 1979- (VerfasserIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer 2021 Cham Springer International Publishing
Ausgabe:	Fourth edition
Schriftenreihe:	Springer Texts in Business and Economics
Schlagwörter:	Customer Relationship Management Consumer Behavior Branding Business Strategy/Leadership Customer relations—Management Motivation research (Marketing) Branding (Marketing) Leadership Marketingmanagement
Links:	https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=6712581 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4 https://doi.org/10.1007/978-3-030-66916-4
Umfang:	1 Online-Ressource (XXVIII, 880 Seiten) 172 Illustrationen, 131 (farbig)
ISBN:	9783030669164
ISSN:	2192-4341
DOI:	10.1007/978-3-030-66916-4

Internformat

MARC


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id	DE-604.BV047463484
illustrated	Illustrated
indexdate	2024-12-20T19:20:17Z
institution	BVB
isbn	9783030669164
issn	2192-4341
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032865213
oclc_num	1268194216
open_access_boolean
owner	DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-1050 DE-11
owner_facet	DE-573 DE-860 DE-91 DE-BY-TUM DE-19 DE-BY-UBM DE-83 DE-858 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-824 DE-522 DE-M347 DE-703 DE-706 DE-739 DE-634 DE-526 DE-2070s DE-1050 DE-11
physical	1 Online-Ressource (XXVIII, 880 Seiten) 172 Illustrationen, 131 (farbig)
psigel	ZDB-30-PQE ZDB-2-BUM ZDB-2-BUM_2021 ZDB-30-PQE FHD01_PQE_Kauf
publishDate	2021
publishDateSearch	2021
publishDateSort	2021
publisher	Springer Springer International Publishing
record_format	marc
series2	Springer Texts in Business and Economics
spellingShingle	Czinkota, Michael R. 1951- Kotabe, Masaaki 1954- Vrontis, Demetris Shams, S. M. Riad 1979- Marketing Management Past, Present and Future Customer Relationship Management Consumer Behavior Branding Business Strategy/Leadership Customer relations—Management Motivation research (Marketing) Branding (Marketing) Leadership Marketingmanagement (DE-588)4168907-0 gnd
subject_GND	(DE-588)4168907-0
title	Marketing Management Past, Present and Future
title_auth	Marketing Management Past, Present and Future
title_exact_search	Marketing Management Past, Present and Future
title_full	Marketing Management Past, Present and Future by Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams
title_fullStr	Marketing Management Past, Present and Future by Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams
title_full_unstemmed	Marketing Management Past, Present and Future by Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams
title_short	Marketing Management
title_sort	marketing management past present and future
title_sub	Past, Present and Future
topic	Customer Relationship Management Consumer Behavior Branding Business Strategy/Leadership Customer relations—Management Motivation research (Marketing) Branding (Marketing) Leadership Marketingmanagement (DE-588)4168907-0 gnd
topic_facet	Customer Relationship Management Consumer Behavior Branding Business Strategy/Leadership Customer relations—Management Motivation research (Marketing) Branding (Marketing) Leadership Marketingmanagement
url	https://doi.org/10.1007/978-3-030-66916-4
work_keys_str_mv	AT czinkotamichaelr marketingmanagementpastpresentandfuture AT kotabemasaaki marketingmanagementpastpresentandfuture AT vrontisdemetris marketingmanagementpastpresentandfuture AT shamssmriad marketingmanagementpastpresentandfuture

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