Availability: New techniques for brand management in the healthcare sector

New techniques for brand management in the healthcare sector:

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Bibliographic Details
Other Authors:	Borges, Ana Pinto 1980- (Editor), Rodrigues, Paula Cristina Lopes 1970- (Editor)
Format:	Electronic eBook
Language:	English
Published:	Hershey PA, USA IGI Global, Publisher of Timely Knowledge [2021]
Series:	A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Premier reference source
Subjects:	Gesundheitsversorgung / (DE-627)091363411 / (DE-STW)18891-5 Krankenhausmanagement / (DE-627)656551623 / (DE-STW)28807-0 Markenführung / (DE-627)091376270 / (DE-STW)19129-5 Gesundheitstourismus / (DE-627)663225744 / (DE-STW)29062-5 Medical care / Marketing Branding (Marketing) Medical tourism / Marketing Aufsatzsammlung
Links:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-3034-4 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-3034-4 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-3034-4 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-3034-4 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-3034-4 https://doi.org/10.4018/978-1-7998-3034-4 https://doi.org/10.4018/978-1-7998-3034-4 http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-3034-4 https://doi.org/10.4018/978-1-7998-3034-4
Abstract:	"This book explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified" - Provided by publisher.
Item Description:	Includes bibliographical references and index
Physical Description:	1 Online-Ressource (xvii, 244 Seiten) Illustrationen
ISBN:	9781799830368
ISSN:	2327-5529
DOI:	10.4018/978-1-7998-3034-4

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MARC


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spellingShingle	New techniques for brand management in the healthcare sector
subject_GND	(DE-588)4143413-4
title	New techniques for brand management in the healthcare sector
title_auth	New techniques for brand management in the healthcare sector
title_exact_search	New techniques for brand management in the healthcare sector
title_full	New techniques for brand management in the healthcare sector Ana Pinto Borges (European Business School and Research Group, ISAG (NIDISAG), Portugal), Paula Rodrigues (Lusíada University of Porto, Portugal)
title_fullStr	New techniques for brand management in the healthcare sector Ana Pinto Borges (European Business School and Research Group, ISAG (NIDISAG), Portugal), Paula Rodrigues (Lusíada University of Porto, Portugal)
title_full_unstemmed	New techniques for brand management in the healthcare sector Ana Pinto Borges (European Business School and Research Group, ISAG (NIDISAG), Portugal), Paula Rodrigues (Lusíada University of Porto, Portugal)
title_short	New techniques for brand management in the healthcare sector
title_sort	new techniques for brand management in the healthcare sector
topic_facet	Aufsatzsammlung
url	https://doi.org/10.4018/978-1-7998-3034-4
work_keys_str_mv	AT borgesanapinto newtechniquesforbrandmanagementinthehealthcaresector AT rodriguespaulacristinalopes newtechniquesforbrandmanagementinthehealthcaresector

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