The Routledge companion to strategic marketing:
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York ; London
Routledge
2021
|
| Schriftenreihe: | Routledge companions
|
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/viadrina-ebooks/detail.action?docID=6372283 https://www.taylorfrancis.com/books/9781351038669 https://doi.org/10.4324/9781351038669 https://doi.org/10.4324/9781351038669 |
| Umfang: | 1 Online-Ressource (xxiv, 480 Seiten) Illustrationen, Diagramme |
| ISBN: | 9781351038645 9781351038669 |
| DOI: | 10.4324/9781351038669 |
Internformat
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Datensatz im Suchindex
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| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9781351038669 |
| format | Electronic eBook |
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| id | DE-604.BV047404199 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:18:35Z |
| institution | BVB |
| isbn | 9781351038645 9781351038669 |
| language | English |
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| physical | 1 Online-Ressource (xxiv, 480 Seiten) Illustrationen, Diagramme |
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| publishDate | 2021 |
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| publisher | Routledge |
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| series2 | Routledge companions |
| spelling | The Routledge companion to strategic marketing edited by Bodo B. Schlegelmilch and Russell S. Winer New York ; London Routledge 2021 1 Online-Ressource (xxiv, 480 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Routledge companions Marketing (DE-588)4037589-4 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Strategisches Management (DE-588)4124261-0 s DE-604 Schlegelmilch, Bodo B. 1955- (DE-588)123084865 edt Winer, Russell S. 1951- (DE-588)138781354 edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-48908-0 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-48909-7 https://doi.org/10.4324/9781351038669 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The Routledge companion to strategic marketing Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4124261-0 (DE-588)4143413-4 |
| title | The Routledge companion to strategic marketing |
| title_auth | The Routledge companion to strategic marketing |
| title_exact_search | The Routledge companion to strategic marketing |
| title_full | The Routledge companion to strategic marketing edited by Bodo B. Schlegelmilch and Russell S. Winer |
| title_fullStr | The Routledge companion to strategic marketing edited by Bodo B. Schlegelmilch and Russell S. Winer |
| title_full_unstemmed | The Routledge companion to strategic marketing edited by Bodo B. Schlegelmilch and Russell S. Winer |
| title_short | The Routledge companion to strategic marketing |
| title_sort | the routledge companion to strategic marketing |
| topic | Marketing (DE-588)4037589-4 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Marketing Strategisches Management Aufsatzsammlung |
| url | https://doi.org/10.4324/9781351038669 |
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