Digital advertising: theory and research
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York ; London
Routledge Taylor & Francis Group
[2017]
|
| Ausgabe: | Third edition |
| Schlagwörter: | |
| Links: | https://ebookcentral.proquest.com/lib/htw-berlin/detail.action?docID=4809760 |
| Umfang: | 1 Online-Ressource (496 Seiten) Illustrationen |
| ISBN: | 9781315623252 |
Internformat
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| 250 | |a Third edition | ||
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Datensatz im Suchindex
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| any_adam_object | |
| author2 | Rodgers, Shelly 1965- Thorson, Esther |
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| author_facet | Rodgers, Shelly 1965- Thorson, Esther |
| building | Verbundindex |
| bvnumber | BV047299166 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.I58 |
| callnumber-search | HF6146.I58 |
| callnumber-sort | HF 46146 I58 |
| callnumber-subject | HF - Commerce |
| classification_rvk | AP 17200 QP 650 |
| ctrlnum | (OCoLC)1256433868 (DE-599)BVBBV047299166 |
| dewey-full | 659.14/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.14/4 |
| dewey-search | 659.14/4 |
| dewey-sort | 3659.14 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| edition | Third edition |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T19:15:28Z |
| institution | BVB |
| isbn | 9781315623252 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032702357 |
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| physical | 1 Online-Ressource (496 Seiten) Illustrationen |
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| publishDate | 2017 |
| publishDateSearch | 2017 |
| publishDateSort | 2017 |
| publisher | Routledge Taylor & Francis Group |
| record_format | marc |
| spelling | Digital advertising theory and research edited by Shelly Rodgers, Esther Thorson Third edition New York ; London Routledge Taylor & Francis Group [2017] 1 Online-Ressource (496 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Internet advertising Werbewirkung (DE-588)4189647-6 gnd rswk-swf Verbraucherverhalten (DE-588)4062644-1 gnd rswk-swf Online-Werbung (DE-588)7636951-1 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Online-Werbung (DE-588)7636951-1 s Social Media (DE-588)4639271-3 s Werbewirkung (DE-588)4189647-6 s Verbraucherverhalten (DE-588)4062644-1 s DE-604 Rodgers, Shelly 1965- (DE-588)1058272586 edt Thorson, Esther (DE-588)111925065X edt Erscheint auch als Druck-Ausgabe, Hardcover 978-1-138-65442-6 Erscheint auch als Druck-Ausgabe, Paperback 978-1-138-65445-7 |
| spellingShingle | Digital advertising theory and research Internet advertising Werbewirkung (DE-588)4189647-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Online-Werbung (DE-588)7636951-1 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4189647-6 (DE-588)4062644-1 (DE-588)7636951-1 (DE-588)4639271-3 (DE-588)4143413-4 |
| title | Digital advertising theory and research |
| title_auth | Digital advertising theory and research |
| title_exact_search | Digital advertising theory and research |
| title_full | Digital advertising theory and research edited by Shelly Rodgers, Esther Thorson |
| title_fullStr | Digital advertising theory and research edited by Shelly Rodgers, Esther Thorson |
| title_full_unstemmed | Digital advertising theory and research edited by Shelly Rodgers, Esther Thorson |
| title_short | Digital advertising |
| title_sort | digital advertising theory and research |
| title_sub | theory and research |
| topic | Internet advertising Werbewirkung (DE-588)4189647-6 gnd Verbraucherverhalten (DE-588)4062644-1 gnd Online-Werbung (DE-588)7636951-1 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Internet advertising Werbewirkung Verbraucherverhalten Online-Werbung Social Media Aufsatzsammlung |
| work_keys_str_mv | AT rodgersshelly digitaladvertisingtheoryandresearch AT thorsonesther digitaladvertisingtheoryandresearch |