Brand management: an introduction through storytelling
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham
Palgrave Macmillan
[2021]
|
| Schlagwörter: | |
| Umfang: | XV, 266 Seiten Illustrationen 26 cm |
| ISBN: | 3030661180 9783030661182 |
Internformat
MARC
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| 653 | 0 | |a Branding (Marketing) | |
| 653 | 0 | |a Storytelling | |
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Datensatz im Suchindex
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| author_GND | (DE-588)1235831337 |
| author_facet | Mogaji, Emmanuel |
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| building | Verbundindex |
| bvnumber | BV047234508 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1286862518 (DE-599)BVBBV047234508 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV047234508 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:13:37Z |
| institution | BVB |
| isbn | 3030661180 9783030661182 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032638902 |
| oclc_num | 1286862518 |
| open_access_boolean | |
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| owner_facet | DE-1049 DE-521 |
| physical | XV, 266 Seiten Illustrationen 26 cm |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Palgrave Macmillan |
| record_format | marc |
| spelling | Mogaji, Emmanuel Verfasser (DE-588)1235831337 aut Brand management an introduction through storytelling Emmanuel Mogaji Cham Palgrave Macmillan [2021] ©2021 XV, 266 Seiten Illustrationen 26 cm txt rdacontent n rdamedia nc rdacarrier Branding (Marketing) Brand name products Storytelling Erscheint auch als Online-Ausgabe 978-3-030-66119-9 (DE-604)BV047271382 |
| spellingShingle | Mogaji, Emmanuel Brand management an introduction through storytelling |
| title | Brand management an introduction through storytelling |
| title_auth | Brand management an introduction through storytelling |
| title_exact_search | Brand management an introduction through storytelling |
| title_full | Brand management an introduction through storytelling Emmanuel Mogaji |
| title_fullStr | Brand management an introduction through storytelling Emmanuel Mogaji |
| title_full_unstemmed | Brand management an introduction through storytelling Emmanuel Mogaji |
| title_short | Brand management |
| title_sort | brand management an introduction through storytelling |
| title_sub | an introduction through storytelling |
| work_keys_str_mv | AT mogajiemmanuel brandmanagementanintroductionthroughstorytelling |