Strategic brand management:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
[Chicago, Ill.]
Cerebellum Press
January 2020
|
| Ausgabe: | Third edition |
| Schlagwörter: | |
| Umfang: | VI, 258 Seiten Illustrationen, Diagramme 24 cm |
| ISBN: | 193657263X 9781936572632 9781936572625 |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV047217581 | ||
| 003 | DE-604 | ||
| 005 | 20210607 | ||
| 007 | t| | ||
| 008 | 210329s2020 xx a||| |||| 00||| eng d | ||
| 020 | |a 193657263X |9 1-936572-63-X | ||
| 020 | |a 9781936572632 |c Print, hbk |9 978-1-936572-63-2 | ||
| 020 | |a 9781936572625 |c Print, paperback |9 978-1-936572-62-5 | ||
| 035 | |a (OCoLC)1256426168 | ||
| 035 | |a (DE-599)BVBBV047217581 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-1049 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 100 | 1 | |a Chernev, Alexander |e Verfasser |0 (DE-588)1050942035 |4 aut | |
| 245 | 1 | 0 | |a Strategic brand management |c Alexander Chernev |
| 250 | |a Third edition | ||
| 264 | 1 | |a [Chicago, Ill.] |b Cerebellum Press |c January 2020 | |
| 300 | |a VI, 258 Seiten |b Illustrationen, Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Product management | |
| 650 | 4 | |a Brand name products | |
| 650 | 4 | |a Strategic planning | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032622264 | |
Datensatz im Suchindex
| _version_ | 1818987842592833536 |
|---|---|
| any_adam_object | |
| author | Chernev, Alexander |
| author_GND | (DE-588)1050942035 |
| author_facet | Chernev, Alexander |
| author_role | aut |
| author_sort | Chernev, Alexander |
| author_variant | a c ac |
| building | Verbundindex |
| bvnumber | BV047217581 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1256426168 (DE-599)BVBBV047217581 |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01073nam a2200337 c 4500</leader><controlfield tag="001">BV047217581</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20210607 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">210329s2020 xx a||| |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">193657263X</subfield><subfield code="9">1-936572-63-X</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781936572632</subfield><subfield code="c">Print, hbk</subfield><subfield code="9">978-1-936572-63-2</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781936572625</subfield><subfield code="c">Print, paperback</subfield><subfield code="9">978-1-936572-62-5</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1256426168</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047217581</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-1049</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Chernev, Alexander</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1050942035</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Strategic brand management</subfield><subfield code="c">Alexander Chernev</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Third edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">[Chicago, Ill.]</subfield><subfield code="b">Cerebellum Press</subfield><subfield code="c">January 2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">VI, 258 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield><subfield code="c">24 cm</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Product management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Brand name products</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Strategic planning</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032622264</subfield></datafield></record></collection> |
| id | DE-604.BV047217581 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:13:07Z |
| institution | BVB |
| isbn | 193657263X 9781936572632 9781936572625 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032622264 |
| oclc_num | 1256426168 |
| open_access_boolean | |
| owner | DE-1049 |
| owner_facet | DE-1049 |
| physical | VI, 258 Seiten Illustrationen, Diagramme 24 cm |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Cerebellum Press |
| record_format | marc |
| spelling | Chernev, Alexander Verfasser (DE-588)1050942035 aut Strategic brand management Alexander Chernev Third edition [Chicago, Ill.] Cerebellum Press January 2020 VI, 258 Seiten Illustrationen, Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Product management Brand name products Strategic planning |
| spellingShingle | Chernev, Alexander Strategic brand management Product management Brand name products Strategic planning |
| title | Strategic brand management |
| title_auth | Strategic brand management |
| title_exact_search | Strategic brand management |
| title_full | Strategic brand management Alexander Chernev |
| title_fullStr | Strategic brand management Alexander Chernev |
| title_full_unstemmed | Strategic brand management Alexander Chernev |
| title_short | Strategic brand management |
| title_sort | strategic brand management |
| topic | Product management Brand name products Strategic planning |
| topic_facet | Product management Brand name products Strategic planning |
| work_keys_str_mv | AT chernevalexander strategicbrandmanagement |