The Routledge companion to advertising and promotional culture:
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY [u.a.]
Routledge
2013
|
| Ausgabe: | 1. publ. |
| Schlagwörter: | |
| Links: | https://doi.org/10.4324/9780203071434 https://doi.org/10.4324/9780203071434 |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | 1 Online-Ressource Ill. |
| ISBN: | 9780203071434 |
| DOI: | 10.4324/9780203071434 |
Internformat
MARC
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| 024 | 7 | |a 10.4324/9780203071434 |2 doi | |
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| 245 | 1 | 0 | |a The Routledge companion to advertising and promotional culture |c ed. by Matthew P. McAllister ... |
| 246 | 1 | 0 | |a Advertising and promotional culture |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York, NY [u.a.] |b Routledge |c 2013 | |
| 300 | |a 1 Online-Ressource |b Ill. | ||
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| 500 | |a Includes bibliographical references and index | ||
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Soziale Software |0 (DE-588)7550143-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 653 | |a Advertising | ||
| 653 | |a Branding (Marketing) | ||
| 653 | |a Social media | ||
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| 689 | 0 | 1 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
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| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a McAllister, Matthew P. |d 1960- |0 (DE-588)122364716 |4 edt | |
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Datensatz im Suchindex
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| any_adam_object | |
| author2 | McAllister, Matthew P. 1960- |
| author2_role | edt |
| author2_variant | m p m mp mpm |
| author_GND | (DE-588)122364716 |
| author_facet | McAllister, Matthew P. 1960- |
| building | Verbundindex |
| bvnumber | BV047123119 |
| classification_rvk | AP 17200 QP 632 |
| collection | ZDB-7-RHO |
| ctrlnum | (OCoLC)1237596470 (DE-599)BVBBV047123119 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Wirtschaftswissenschaften |
| doi_str_mv | 10.4324/9780203071434 |
| edition | 1. publ. |
| format | Electronic eBook |
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| id | DE-604.BV047123119 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:10:20Z |
| institution | BVB |
| isbn | 9780203071434 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032529377 |
| oclc_num | 1237596470 |
| open_access_boolean | |
| owner | DE-20 |
| owner_facet | DE-20 |
| physical | 1 Online-Ressource Ill. |
| psigel | ZDB-7-RHO |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Routledge |
| record_format | marc |
| spelling | The Routledge companion to advertising and promotional culture ed. by Matthew P. McAllister ... Advertising and promotional culture 1. publ. New York, NY [u.a.] Routledge 2013 1 Online-Ressource Ill. txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index Werbung (DE-588)4065541-6 gnd rswk-swf Soziale Software (DE-588)7550143-0 gnd rswk-swf Internationales Marketing (DE-588)4125431-4 gnd rswk-swf Advertising Branding (Marketing) Social media Werbung (DE-588)4065541-6 s Internationales Marketing (DE-588)4125431-4 s Soziale Software (DE-588)7550143-0 s DE-604 McAllister, Matthew P. 1960- (DE-588)122364716 edt Erscheint auch als Druck-Ausgabe 978-0-415-88801-1 https://doi.org/10.4324/9780203071434 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | The Routledge companion to advertising and promotional culture Werbung (DE-588)4065541-6 gnd Soziale Software (DE-588)7550143-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)7550143-0 (DE-588)4125431-4 |
| title | The Routledge companion to advertising and promotional culture |
| title_alt | Advertising and promotional culture |
| title_auth | The Routledge companion to advertising and promotional culture |
| title_exact_search | The Routledge companion to advertising and promotional culture |
| title_full | The Routledge companion to advertising and promotional culture ed. by Matthew P. McAllister ... |
| title_fullStr | The Routledge companion to advertising and promotional culture ed. by Matthew P. McAllister ... |
| title_full_unstemmed | The Routledge companion to advertising and promotional culture ed. by Matthew P. McAllister ... |
| title_short | The Routledge companion to advertising and promotional culture |
| title_sort | the routledge companion to advertising and promotional culture |
| topic | Werbung (DE-588)4065541-6 gnd Soziale Software (DE-588)7550143-0 gnd Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Werbung Soziale Software Internationales Marketing |
| url | https://doi.org/10.4324/9780203071434 |
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