Verfügbarkeit: Branding books across the ages | Technische Universität München

Branding books across the ages: strategies and key concepts in literary branding

Gespeichert in:

Bibliographische Detailangaben
Weitere beteiligte Personen:	Braber, Helleke van den 1970- (HerausgeberIn), Dera, Jeroen 1986- (HerausgeberIn), Joosten, Jos 1964- (HerausgeberIn), Steenmeijer, Maarten 1954- (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Amsterdam Amsterdam University Press [2021]
Schlagwörter:	Geschichte Marketing Buchhandel Vermarktung Verlag Literatur Niederlande Aufsatzsammlung
Links:	https://directory.doabooks.org/handle/20.500.12854/68168 https://doi.org/10.5117/9789463723916 https://doi.org/10.1515/9789048544400 https://www.jstor.org/stable/j.ctv1m8d6qv
Beschreibung:	Erscheint als Open Access bei De Gruyter
Umfang:	1 Online-Ressource (372 Seiten)
ISBN:	9789048544400
DOI:	10.5117/9789463723916

Internformat

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Datensatz im Suchindex

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spellingShingle	Branding books across the ages strategies and key concepts in literary branding Marketing (DE-588)4037589-4 gnd Buchhandel (DE-588)4008626-4 gnd Vermarktung (DE-588)4121857-7 gnd Verlag (DE-588)4063004-3 gnd Literatur (DE-588)4035964-5 gnd
subject_GND	(DE-588)4037589-4 (DE-588)4008626-4 (DE-588)4121857-7 (DE-588)4063004-3 (DE-588)4035964-5 (DE-588)4042203-3 (DE-588)4143413-4
title	Branding books across the ages strategies and key concepts in literary branding
title_auth	Branding books across the ages strategies and key concepts in literary branding
title_exact_search	Branding books across the ages strategies and key concepts in literary branding
title_full	Branding books across the ages strategies and key concepts in literary branding edited by Helleke van den Braber, Jeroen Dera, Jos Joosten, and Maarten Steenmeijer
title_fullStr	Branding books across the ages strategies and key concepts in literary branding edited by Helleke van den Braber, Jeroen Dera, Jos Joosten, and Maarten Steenmeijer
title_full_unstemmed	Branding books across the ages strategies and key concepts in literary branding edited by Helleke van den Braber, Jeroen Dera, Jos Joosten, and Maarten Steenmeijer
title_short	Branding books across the ages
title_sort	branding books across the ages strategies and key concepts in literary branding
title_sub	strategies and key concepts in literary branding
topic	Marketing (DE-588)4037589-4 gnd Buchhandel (DE-588)4008626-4 gnd Vermarktung (DE-588)4121857-7 gnd Verlag (DE-588)4063004-3 gnd Literatur (DE-588)4035964-5 gnd
topic_facet	Marketing Buchhandel Vermarktung Verlag Literatur Niederlande Aufsatzsammlung
url	https://directory.doabooks.org/handle/20.500.12854/68168 https://doi.org/10.5117/9789463723916 https://doi.org/10.1515/9789048544400 https://www.jstor.org/stable/j.ctv1m8d6qv
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