The Sage handbook of marketing ethics:
Gespeichert in:
| Weitere beteiligte Personen: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Los Angeles
SAGE reference
[2021]
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032473921&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xviii, 552 Seiten Illustrationen, Diagramme |
| ISBN: | 9781529709292 |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1819361647896035328 |
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| adam_text | Contents List of Figures and Tables Notes on the Editors and Contributors мм x PART I FOUNDATIONS OF MARKETING KTIIIUS 1 Introduction to Marketing Lillies Lynne Eagle, Stephan Dahl, Patrick De Pelsinaeker and ( liarles К. lavlar I Internal and External Drivers of an Ethical International Marketing Strategy. Implications on Reputational Advantage and Performance Leonidas C. Ijtonidou, Pilge Луко! and Pantelilsa Eleokleaiis í 20 ’ART II THEORETICAL AND RESEARCH APPROACHES TO MARKETING ETHICS 1 Cross-cultural and Religious Perspectives on Marketing Ethics Charles R. Taylor and Mivena Pan teiμ 41 4 An Interdisciplinary View of Marketing Ethics Dominik Mahr, Martina Caic and Gaby Odekerken-Schmder 58 5 Conducting Ethical Research in Marketing Mathieu Alemany Oliver 74 6 Female Sexualisation and Objectification in Advertising: Research Insights and Future Research Agenda for Advertising Ethics Caroline Moraes, Solon Magrizos and Lucy Hebberts 7 Parental Mediation of Children s Exposure to Online Media and Advertising Patrick De Pelsinaeker, Kristieti Daems and Ingrid Moons PART III 91 107 MARKETING ETHICS AND SOCIAL ISSUES 8 Marketing to Vulnerable Consumers Brian Young 125 9 Cross-Cultural and Sub-Cultural Issues in Marketing Ethics Daniel E. Palmer 136 10 Stereotyping in Marketing Martin Eisend and Softia Kanevska 146
w¡ 11 12 THE SAGE HANDBOOK OF MARKETING ETHICS Cultural Appropriation Ann-Marie Kennedy and Marian Makkar Appearances Matter: The Impact of Unattainable Idealizations of an Individual’s Physical Self Lynne Eagle and Rachel Hay 13 Ethical Perspectives on Sustainability in Marketing Mark Peterson PART IV 15 169 Ethical Issues in Marketing to the LGBT Community: Of Becoming Visible and Being Targeted Stephan Dahl 14 155 184 196 ISSUES IN CONSUMER ETHICS Circular Economy and Sustainable Consumption: Suggestions for Ethical Marketing Johan Jansson 215 16 Sustainability Marketing: Products, Fairtrade, and Greenwashing Camiine J. Oates 226 17 Business-to-Business (Industrial) Marketing Ethics Ross Brennan 238 18 The Ethics of Social Marketing and Non-Profit/Charity Marketing Krzysztof Kubacki and Natalia Szablewska 248 19 Ethical Issues in Tourism Pazim Jamal and Seunghoon Lee 259 20 Social Causes, Consumer Activism and Human Rights Natalia Szablewska, Tanja Kamin mid Krzysztof Kubacki 275 PART V ETHICAL ISSUES IN SPECIFIC SECTORS 21 Ethics and Corporate Social Responsibility Karla K. Gower 289 22 Ethics in Financial Products Marketing Michelle Cull, Suzan Burton and Regan Lam 301 23 Consumer and Marketing Ethics: A Case of the Fashion Industry Srihint Manchiraju and Amrut Sadachar 315 24 Ethical Considerations for Pharmaceutical Marketing Christian Lolk and Charles R. Taylor 326
CONTENTS vii 25 Ethical Marketing of Harmful Products: Sugar,Alcohol and Tobacco Karmen Lužar, Steven Greenland and David Low 5» 26 Food Marketing Ethics Morven G. McEachem 554 27 Ethical Aspects of Digital (eHealth and mHealth) Marketing Isabell Koinig, Sandra Diehl and RalfTerlutter MG PART VI ETHICAL ISSUES IN THE MARKETING MIX 28 Product and Branding Ethics Béatrice Parguel and Elisa Monnot 385 29 The Ethics of Pricing Juan Manuel Elegido 399 30 Personalization in Digital Marketing: Implementation Strategies and the Corresponding Ethical Issues Roseline van Gogh, Michel Walrave and Kamiién Poeh 411 31 Ethics in Digital Marketing and Social Media Annmarie Hanlon 424 32 Ethics Within Sponsorship Nicolas Chanavat and Guillaume Bodet 444 33 The Sales Ethics Subculture Greg W. Marshall, О. C. Ferrell, Victoria Bush, Mark W. Johnston and Linda Ferrell 457 34 Ethics in Public Relations Peter Neijens 474 PAR I VII CONCLUDING COMMENTS AND REFLECTIONS 35 36 37 Index Ethics and New Media, A Double-Edged Sword: A Case Study of Digital Marketing Transformation in the Charity Sector В rendivi James Keegan and Lee Smorthit 483 Marketing Ethics and Regulation of Marketing Activity: The Role of Government and Industry Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor 498 Concluding Comments Regarding the Challenges of Marketing Ethics Patrick De Pelsmacker, Lynne Eagle, Stephan Dahl and Charles R. Taylor 518 530
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| building | Verbundindex |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV047066836 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:08:48Z |
| institution | BVB |
| isbn | 9781529709292 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032473921 |
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| physical | xviii, 552 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | SAGE reference |
| record_format | marc |
| spellingShingle | The Sage handbook of marketing ethics Marketing (DE-588)4037589-4 gnd Ethik (DE-588)4015602-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4015602-3 (DE-588)4143413-4 |
| title | The Sage handbook of marketing ethics |
| title_alt | Handbook of marketing ethics |
| title_auth | The Sage handbook of marketing ethics |
| title_exact_search | The Sage handbook of marketing ethics |
| title_full | The Sage handbook of marketing ethics edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor |
| title_fullStr | The Sage handbook of marketing ethics edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor |
| title_full_unstemmed | The Sage handbook of marketing ethics edited by Lynne Eagle, Stephan Dahl, Patrick De Pelsmacker and Charles R. Taylor |
| title_short | The Sage handbook of marketing ethics |
| title_sort | the sage handbook of marketing ethics |
| topic | Marketing (DE-588)4037589-4 gnd Ethik (DE-588)4015602-3 gnd |
| topic_facet | Marketing Ethik Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032473921&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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