Political marketing: principles and applications
Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflecti...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Routledge
2019
|
| Ausgabe: | Third edition, revised edition |
| Schlagwörter: | |
| Links: | https://www.taylorfrancis.com/books/9781351136907 |
| Zusammenfassung: | Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics |
| Beschreibung: | "Second edition published by Routledge 2014"--Title page verso |
| Umfang: | 1 online resource (1 volume) |
| ISBN: | 9780815353201 0815353200 9780815353225 0815353227 9781351136884 1351136887 9781351136907 1351136909 9781351136877 1351136879 9781351136891 1351136895 9781315775043 1315775042 |
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV047015316 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 201118s2019 xx o|||| 00||| eng d | ||
| 020 | |a 9780815353201 |9 978-0-8153-5320-1 | ||
| 020 | |a 0815353200 |9 0-8153-5320-0 | ||
| 020 | |a 9780815353225 |9 978-0-8153-5322-5 | ||
| 020 | |a 0815353227 |9 0-8153-5322-7 | ||
| 020 | |a 9781351136884 |9 978-1-351-13688-4 | ||
| 020 | |a 1351136887 |9 1-351-13688-7 | ||
| 020 | |a 9781351136907 |9 978-1-351-13690-7 | ||
| 020 | |a 1351136909 |9 1-351-13690-9 | ||
| 020 | |a 9781351136877 |9 978-1-351-13687-7 | ||
| 020 | |a 1351136879 |9 1-351-13687-9 | ||
| 020 | |a 9781351136891 |9 978-1-351-13689-1 | ||
| 020 | |a 1351136895 |9 1-351-13689-5 | ||
| 020 | |a 9781315775043 |9 978-1-315-77504-3 | ||
| 020 | |a 1315775042 |9 1-315-77504-2 | ||
| 035 | |a (ZDB-7-TFC)9780815353201 | ||
| 035 | |a (DE-599)BVBBV047015316 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 082 | 0 | |a 324.7/3 |2 23 | |
| 100 | 1 | |a Lees-Marshment, Jennifer |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Political marketing |b principles and applications |c Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte |
| 250 | |a Third edition, revised edition | ||
| 264 | 1 | |a New York |b Routledge |c 2019 | |
| 264 | 4 | |c © 2019 | |
| 300 | |a 1 online resource (1 volume) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a "Second edition published by Routledge 2014"--Title page verso | ||
| 520 | |a Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics | ||
| 650 | 4 | |a Campaign management | |
| 650 | 4 | |a Political campaigns | |
| 650 | 4 | |a Marketing / Political aspects | |
| 856 | 4 | 0 | |u https://www.taylorfrancis.com/books/9781351136907 |x Verlag |z URL des Erstveroeffentlichers |3 Volltext |
| 912 | |a ZDB-7-TFC | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032422853 | |
Datensatz im Suchindex
| _version_ | 1818987480098013184 |
|---|---|
| any_adam_object | |
| author | Lees-Marshment, Jennifer |
| author_facet | Lees-Marshment, Jennifer |
| author_role | aut |
| author_sort | Lees-Marshment, Jennifer |
| author_variant | j l m jlm |
| building | Verbundindex |
| bvnumber | BV047015316 |
| collection | ZDB-7-TFC |
| ctrlnum | (ZDB-7-TFC)9780815353201 (DE-599)BVBBV047015316 |
| dewey-full | 324.7/3 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
| dewey-raw | 324.7/3 |
| dewey-search | 324.7/3 |
| dewey-sort | 3324.7 13 |
| dewey-tens | 320 - Political science (Politics and government) |
| discipline | Politologie |
| edition | Third edition, revised edition |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02962nam a2200517zc 4500</leader><controlfield tag="001">BV047015316</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">201118s2019 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780815353201</subfield><subfield code="9">978-0-8153-5320-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0815353200</subfield><subfield code="9">0-8153-5320-0</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780815353225</subfield><subfield code="9">978-0-8153-5322-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0815353227</subfield><subfield code="9">0-8153-5322-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781351136884</subfield><subfield code="9">978-1-351-13688-4</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1351136887</subfield><subfield code="9">1-351-13688-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781351136907</subfield><subfield code="9">978-1-351-13690-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1351136909</subfield><subfield code="9">1-351-13690-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781351136877</subfield><subfield code="9">978-1-351-13687-7</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1351136879</subfield><subfield code="9">1-351-13687-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781351136891</subfield><subfield code="9">978-1-351-13689-1</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1351136895</subfield><subfield code="9">1-351-13689-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781315775043</subfield><subfield code="9">978-1-315-77504-3</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1315775042</subfield><subfield code="9">1-315-77504-2</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-7-TFC)9780815353201</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV047015316</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">324.7/3</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lees-Marshment, Jennifer</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Political marketing</subfield><subfield code="b">principles and applications</subfield><subfield code="c">Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Third edition, revised edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Routledge</subfield><subfield code="c">2019</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">© 2019</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (1 volume)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"Second edition published by Routledge 2014"--Title page verso</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Campaign management</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Political campaigns</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing / Political aspects</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://www.taylorfrancis.com/books/9781351136907</subfield><subfield code="x">Verlag</subfield><subfield code="z">URL des Erstveroeffentlichers</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-7-TFC</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032422853</subfield></datafield></record></collection> |
| id | DE-604.BV047015316 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:07:21Z |
| institution | BVB |
| isbn | 9780815353201 0815353200 9780815353225 0815353227 9781351136884 1351136887 9781351136907 1351136909 9781351136877 1351136879 9781351136891 1351136895 9781315775043 1315775042 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032422853 |
| open_access_boolean | |
| physical | 1 online resource (1 volume) |
| psigel | ZDB-7-TFC |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| spelling | Lees-Marshment, Jennifer Verfasser aut Political marketing principles and applications Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte Third edition, revised edition New York Routledge 2019 © 2019 1 online resource (1 volume) txt rdacontent c rdamedia cr rdacarrier "Second edition published by Routledge 2014"--Title page verso Substantially revised throughout, the third edition of Political Marketing continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice and encourages reflection on how it should be used in the future. New Features and benefits of the third edition: Fully updated throughout with new research on emerging practices in the field and ethical implications such as the use of big data, authenticity and the limitations of voters as consumers in light of Brexit; A new employability section on political marketing in the workplace; Extensive pedagogical features including new peer-reviewed case studies, democratic debates, and fully updated practitioner perspectives, best practice guides, and class discussion points and assessments. Led by a leading expert in the field and including contributions from other key academics in the field, this textbook is essential reading for all students of political marketing, parties and elections, and comparative politics Campaign management Political campaigns Marketing / Political aspects https://www.taylorfrancis.com/books/9781351136907 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Lees-Marshment, Jennifer Political marketing principles and applications Campaign management Political campaigns Marketing / Political aspects |
| title | Political marketing principles and applications |
| title_auth | Political marketing principles and applications |
| title_exact_search | Political marketing principles and applications |
| title_full | Political marketing principles and applications Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte |
| title_fullStr | Political marketing principles and applications Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte |
| title_full_unstemmed | Political marketing principles and applications Jennifer Lees-Marshment, Brian Conley, Edward Elder, Robin Pettitt, Vincent Raynauld and André Turcotte |
| title_short | Political marketing |
| title_sort | political marketing principles and applications |
| title_sub | principles and applications |
| topic | Campaign management Political campaigns Marketing / Political aspects |
| topic_facet | Campaign management Political campaigns Marketing / Political aspects |
| url | https://www.taylorfrancis.com/books/9781351136907 |
| work_keys_str_mv | AT leesmarshmentjennifer politicalmarketingprinciplesandapplications |