The advertising handbook:
"The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising an...
Gespeichert in:
| Weitere beteiligte Personen: | , , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New York
Routledge
[2018]
|
| Ausgabe: | Fourth Edition |
| Schriftenreihe: | Media practice
Media practice |
| Schlagwörter: | |
| Links: | https://www.taylorfrancis.com/books/9781315558646 |
| Zusammenfassung: | "The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today."--Provided by publisher |
| Beschreibung: | Revised edition of The advertising handbook, 2009 Description based on print version record |
| Umfang: | 1 online resource (xxii, 280 pages.) |
| ISBN: | 9781317192275 1317192273 |
Internformat
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Datensatz im Suchindex
| _version_ | 1818987476281196544 |
|---|---|
| any_adam_object | |
| author2 | Hardy, Jonathan 1963- MacRury, Iain Powell, Helen |
| author2_role | edt edt edt |
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| author_facet | Hardy, Jonathan 1963- MacRury, Iain Powell, Helen |
| building | Verbundindex |
| bvnumber | BV047013245 |
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| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Fourth Edition |
| format | Electronic eBook |
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| id | DE-604.BV047013245 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:07:17Z |
| institution | BVB |
| isbn | 9781317192275 1317192273 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032420781 |
| open_access_boolean | |
| physical | 1 online resource (xxii, 280 pages.) |
| psigel | ZDB-7-TFC |
| publishDate | 2018 |
| publishDateSearch | 2018 |
| publishDateSort | 2018 |
| publisher | Routledge |
| record_format | marc |
| series2 | Media practice |
| spelling | The advertising handbook edited by Jonathan Hardy, Helen Powell and Iain MacRury Fourth Edition New York Routledge [2018] 1 online resource (xxii, 280 pages.) txt rdacontent c rdamedia cr rdacarrier Media practice Revised edition of The advertising handbook, 2009 Description based on print version record "The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer extended coverage of the contemporary shifts and pressures reshaping the marketing communications (or advertising and marketing) industries and their relationship to the consumer. Profiles and case studies illustrate innovation and diversification among advertising, marketing and public relations companies. Discussion questions aid learning and encourage debate about the activities and influence of advertising today."--Provided by publisher Advertising / Handbooks, manuals, etc Hardy, Jonathan 1963- edt MacRury, Iain edt Powell, Helen edt https://www.taylorfrancis.com/books/9781315558646 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | The advertising handbook Advertising / Handbooks, manuals, etc |
| title | The advertising handbook |
| title_auth | The advertising handbook |
| title_exact_search | The advertising handbook |
| title_full | The advertising handbook edited by Jonathan Hardy, Helen Powell and Iain MacRury |
| title_fullStr | The advertising handbook edited by Jonathan Hardy, Helen Powell and Iain MacRury |
| title_full_unstemmed | The advertising handbook edited by Jonathan Hardy, Helen Powell and Iain MacRury |
| title_short | The advertising handbook |
| title_sort | the advertising handbook |
| topic | Advertising / Handbooks, manuals, etc |
| topic_facet | Advertising / Handbooks, manuals, etc |
| url | https://www.taylorfrancis.com/books/9781315558646 |
| work_keys_str_mv | AT hardyjonathan theadvertisinghandbook AT macruryiain theadvertisinghandbook AT powellhelen theadvertisinghandbook |