Behavioral economics: the basics
"This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessari...
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2019
|
| Schriftenreihe: | The basics
Basics (Routledge (Firm)) |
| Schlagwörter: | |
| Links: | https://www.taylorfrancis.com/books/9781315391229 |
| Zusammenfassung: | "This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"-- |
| Umfang: | 1 online resource (249 pages) |
| ISBN: | 9781315391212 131539121X 9781315391205 1315391201 9781315391199 1315391198 |
Internformat
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Datensatz im Suchindex
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| author | Corr, Philip J. Plagnol, Anke C. |
| author_facet | Corr, Philip J. Plagnol, Anke C. |
| author_role | aut aut |
| author_sort | Corr, Philip J. |
| author_variant | p j c pj pjc a c p ac acp |
| building | Verbundindex |
| bvnumber | BV047012781 |
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| ctrlnum | (ZDB-7-TFC)9781315391212 (DE-599)BVBBV047012781 |
| dewey-full | 330.01/9 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 330 - Economics |
| dewey-raw | 330.01/9 |
| dewey-search | 330.01/9 |
| dewey-sort | 3330.01 19 |
| dewey-tens | 330 - Economics |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV047012781 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:07:17Z |
| institution | BVB |
| isbn | 9781315391212 131539121X 9781315391205 1315391201 9781315391199 1315391198 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032420317 |
| open_access_boolean | |
| physical | 1 online resource (249 pages) |
| psigel | ZDB-7-TFC |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Routledge |
| record_format | marc |
| series2 | The basics Basics (Routledge (Firm)) |
| spelling | Corr, Philip J. Verfasser aut Behavioral economics the basics Philip Corr and Anke Plagnol Abingdon, Oxon Routledge 2019 © 2019 1 online resource (249 pages) txt rdacontent c rdamedia cr rdacarrier The basics Basics (Routledge (Firm)) "This is the first book to provide a rigorous yet accessible overview of behavioral economics, a growing field that attempts to uncover the psychological processes which mediate the economic decisions we make. Acknowledging that people are swayed by biases and emotions, and don't necessarily have access to good memories or perfect numeracy, behavioral economics challenges the assumptions of informed self-interest within mainstream economic theories. Whether used by paternalist governments to shape our behavior or advertisers and marketers to sell more products, its insights are important and far-reaching, and this is the perfect primer for anyone wishing to understand the key principles"-- Economics / Psychological aspects Consumer behavior Plagnol, Anke C. aut https://www.taylorfrancis.com/books/9781315391229 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Corr, Philip J. Plagnol, Anke C. Behavioral economics the basics Economics / Psychological aspects Consumer behavior |
| title | Behavioral economics the basics |
| title_auth | Behavioral economics the basics |
| title_exact_search | Behavioral economics the basics |
| title_full | Behavioral economics the basics Philip Corr and Anke Plagnol |
| title_fullStr | Behavioral economics the basics Philip Corr and Anke Plagnol |
| title_full_unstemmed | Behavioral economics the basics Philip Corr and Anke Plagnol |
| title_short | Behavioral economics |
| title_sort | behavioral economics the basics |
| title_sub | the basics |
| topic | Economics / Psychological aspects Consumer behavior |
| topic_facet | Economics / Psychological aspects Consumer behavior |
| url | https://www.taylorfrancis.com/books/9781315391229 |
| work_keys_str_mv | AT corrphilipj behavioraleconomicsthebasics AT plagnolankec behavioraleconomicsthebasics |