The Beatles and economics: entrepreneurship, innovation, and the making of a cultural revolution

"The Beatles are considered the most influential popular music act of the 20th century, widely recognized for their influence on popular culture. The inability of other bands and artists to imitate their fame has prompted questions such as: How did The Beatles become so successful? What factors...

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Bibliographic Details
Main Author: Staley, Sam 1961- (Author)
Format: Electronic eBook
Language:English
Published: Abingdon, Oxon Routledge 2020
Series:Routledge economics and popular culture series
Routledge economics and popular culture
Subjects:
Links:https://www.taylorfrancis.com/books/9780429431586
Summary:"The Beatles are considered the most influential popular music act of the 20th century, widely recognized for their influence on popular culture. The inability of other bands and artists to imitate their fame has prompted questions such as: How did The Beatles become so successful? What factors contributed to their success? Why did they break up? The Beatles and Economics: Entrepreneurship, Innovation, and the Making of a Cultural Revolution answers these questions using the lens of economic analysis. Economics provides the prism for explaining why their success - while legendary in scale - is not mythic. This book explores how the band's commercial achievements were intimately tied to the larger context of economic globalization and rebuilding post-World War II. It examines how The Beatles' time in Hamburg is best understood as an investment in human capital, and why the entrepreneurial growth mindset was critical to establishing a scalable market-niche and sustaining The Beatles' ability to lead and shape emerging markets in entertainment and popular music. Finally, later chapters consider how the economics of decision making and organizational theory helps us to understand the band's break up at its economic peak. This essential text is of interest to anyone interested in the economic dynamics and social forces that shape cultural change"--
Item Description:Description based on online resource; title from digital title page (viewed on May 22, 2020)
Physical Description:1 online resource (xv, 84 pages) illustrations
ISBN:9780429431586
0429431589
9780429776403
0429776403
9780429776410
0429776411
9780429776427
042977642X