Promotional marketing:
In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile,...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Abingdon, Oxon
Routledge
2018
|
| Ausgabe: | Second edition |
| Schlagwörter: | |
| Links: | https://www.taylorfrancis.com/books/9780203705810 |
| Zusammenfassung: | In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, et cetera) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury's, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business |
| Beschreibung: | Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title |
| Umfang: | 1 online resource |
| ISBN: | 9781351341257 1351341251 9781351341264 135134126X 9780203705810 0203705815 |
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| 520 | |a In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, et cetera) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury's, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business | ||
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| author | Mullin, Roddy |
| author_facet | Mullin, Roddy |
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| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:07:02Z |
| institution | BVB |
| isbn | 9781351341257 1351341251 9781351341264 135134126X 9780203705810 0203705815 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032412298 |
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| physical | 1 online resource |
| psigel | ZDB-7-TFC |
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| publisher | Routledge |
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| spelling | Mullin, Roddy Verfasser aut Sales promotion Promotional marketing Roddy Mullin Second edition Abingdon, Oxon Routledge 2018 © 2018 1 online resource txt rdacontent c rdamedia cr rdacarrier Edition numbering starts over again with the title change; the earlier edition is called sixth edition but is the first under the new title In today's connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their 'tipping point' when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, et cetera) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury's, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business Marketing https://www.taylorfrancis.com/books/9780203705810 Verlag URL des Erstveroeffentlichers Volltext |
| spellingShingle | Mullin, Roddy Promotional marketing Sales promotion Marketing |
| title | Promotional marketing |
| title_alt | Sales promotion |
| title_auth | Promotional marketing |
| title_exact_search | Promotional marketing |
| title_full | Promotional marketing Roddy Mullin |
| title_fullStr | Promotional marketing Roddy Mullin |
| title_full_unstemmed | Promotional marketing Roddy Mullin |
| title_short | Promotional marketing |
| title_sort | promotional marketing |
| topic | Sales promotion Marketing |
| topic_facet | Sales promotion Marketing |
| url | https://www.taylorfrancis.com/books/9780203705810 |
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