Marketing communications:
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2021
|
| Edition: | Second edition |
| Subjects: | |
| Physical Description: | xiiv, 401 Seiten Illustrationen, Diagramme |
| ISBN: | 9780429447044 9781138331822 |
Staff View
MARC
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Record in the Search Index
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| author | Eagle, Lynne C. Czarnecka, Barbara Dahl, Stephan 1971- Lloyd, Jenny |
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| author_facet | Eagle, Lynne C. Czarnecka, Barbara Dahl, Stephan 1971- Lloyd, Jenny |
| author_role | aut aut aut aut |
| author_sort | Eagle, Lynne C. |
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| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| genre_facet | Lehrbuch |
| id | DE-604.BV047003812 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:07:01Z |
| institution | BVB |
| isbn | 9780429447044 9781138331822 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032411374 |
| oclc_num | 1183050537 |
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| owner | DE-1050 DE-521 |
| owner_facet | DE-1050 DE-521 |
| physical | xiiv, 401 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge |
| record_format | marc |
| spelling | Eagle, Lynne C. Verfasser (DE-588)171856120 aut Marketing communications Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd Second edition London Routledge 2021 xiiv, 401 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s DE-604 Czarnecka, Barbara Verfasser (DE-588)1195663358 aut Dahl, Stephan 1971- Verfasser (DE-588)1054428476 aut Lloyd, Jenny Verfasser (DE-588)1228922101 aut Erscheint auch als Online-Ausgabe 978-1-003-08929-2 Überarbeitung von 2015 978-0-415-50770-7 978-0-415-50771-4 (DE-604)BV041251612 2 |
| spellingShingle | Eagle, Lynne C. Czarnecka, Barbara Dahl, Stephan 1971- Lloyd, Jenny Marketing communications Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4140666-7 (DE-588)4201794-4 (DE-588)4123623-3 |
| title | Marketing communications |
| title_auth | Marketing communications |
| title_exact_search | Marketing communications |
| title_full | Marketing communications Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd |
| title_fullStr | Marketing communications Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd |
| title_full_unstemmed | Marketing communications Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd |
| title_short | Marketing communications |
| title_sort | marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Marketing Kommunikationsmodell Kommunikationsstrategie Lehrbuch |
| work_keys_str_mv | AT eaglelynnec marketingcommunications AT czarneckabarbara marketingcommunications AT dahlstephan marketingcommunications AT lloydjenny marketingcommunications |