Marketing communications:
Gespeichert in:
| Beteiligte Personen: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Routledge
2021
|
| Ausgabe: | Second edition |
| Schlagwörter: | |
| Umfang: | xiiv, 401 Seiten Illustrationen, Diagramme |
| ISBN: | 9780429447044 9781138331822 |
Internformat
MARC
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| 020 | |a 9781138331822 |c hbk |9 978-1-138-33182-2 | ||
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| 100 | 1 | |a Eagle, Lynne C. |e Verfasser |0 (DE-588)171856120 |4 aut | |
| 245 | 1 | 0 | |a Marketing communications |c Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd |
| 250 | |a Second edition | ||
| 264 | 1 | |a London |b Routledge |c 2021 | |
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| 700 | 1 | |a Dahl, Stephan |d 1971- |e Verfasser |0 (DE-588)1054428476 |4 aut | |
| 700 | 1 | |a Lloyd, Jenny |e Verfasser |0 (DE-588)1228922101 |4 aut | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Eagle, Lynne C. Czarnecka, Barbara Dahl, Stephan 1971- Lloyd, Jenny |
| author_GND | (DE-588)171856120 (DE-588)1195663358 (DE-588)1054428476 (DE-588)1228922101 |
| author_facet | Eagle, Lynne C. Czarnecka, Barbara Dahl, Stephan 1971- Lloyd, Jenny |
| author_role | aut aut aut aut |
| author_sort | Eagle, Lynne C. |
| author_variant | l c e lc lce b c bc s d sd j l jl |
| building | Verbundindex |
| bvnumber | BV047003812 |
| classification_rvk | QP 600 QP 630 |
| classification_tum | WIR 810f |
| ctrlnum | (OCoLC)1183050537 (DE-599)BVBBV047003812 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Second edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV047003812 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:07:01Z |
| institution | BVB |
| isbn | 9780429447044 9781138331822 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032411374 |
| oclc_num | 1183050537 |
| open_access_boolean | |
| owner | DE-1050 DE-521 |
| owner_facet | DE-1050 DE-521 |
| physical | xiiv, 401 Seiten Illustrationen, Diagramme |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge |
| record_format | marc |
| spelling | Eagle, Lynne C. Verfasser (DE-588)171856120 aut Marketing communications Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd Second edition London Routledge 2021 xiiv, 401 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikationsmodell (DE-588)4140666-7 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Marketing (DE-588)4037589-4 s Kommunikationsstrategie (DE-588)4201794-4 s Kommunikationsmodell (DE-588)4140666-7 s DE-604 Czarnecka, Barbara Verfasser (DE-588)1195663358 aut Dahl, Stephan 1971- Verfasser (DE-588)1054428476 aut Lloyd, Jenny Verfasser (DE-588)1228922101 aut Erscheint auch als Online-Ausgabe 978-1-003-08929-2 Überarbeitung von 2015 978-0-415-50770-7 978-0-415-50771-4 (DE-604)BV041251612 2 |
| spellingShingle | Eagle, Lynne C. Czarnecka, Barbara Dahl, Stephan 1971- Lloyd, Jenny Marketing communications Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4140666-7 (DE-588)4201794-4 (DE-588)4123623-3 |
| title | Marketing communications |
| title_auth | Marketing communications |
| title_exact_search | Marketing communications |
| title_full | Marketing communications Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd |
| title_fullStr | Marketing communications Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd |
| title_full_unstemmed | Marketing communications Lynne Eagle, Barbara Czarnecka, Stephan Dahl and Jenny Lloyd |
| title_short | Marketing communications |
| title_sort | marketing communications |
| topic | Marketing (DE-588)4037589-4 gnd Kommunikationsmodell (DE-588)4140666-7 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Marketing Kommunikationsmodell Kommunikationsstrategie Lehrbuch |
| work_keys_str_mv | AT eaglelynnec marketingcommunications AT czarneckabarbara marketingcommunications AT dahlstephan marketingcommunications AT lloydjenny marketingcommunications |