Authorship as promotional discourse in the screen industries: selling genius
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2020
|
| Schriftenreihe: | Routledge studies in media and cultural industries
6 |
| Schlagwörter: | |
| Links: | https://doi.org/10.4324/9780429340956 https://www.taylorfrancis.com/books/9780429340956 |
| Abstract: | Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: 'Starry-eyed, tough-as-nails': The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author |
| Umfang: | 1 Online-Ressource illustrations |
| ISBN: | 9780429340956 9781000074635 9781000074659 9781000074642 |
Internformat
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| 100 | 1 | |a Hadas, Leora |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Authorship as promotional discourse in the screen industries |b selling genius |c Leora Hadas |
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| 490 | 0 | |a Routledge studies in media and cultural industries |v 6 | |
| 520 | 3 | |a Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: 'Starry-eyed, tough-as-nails': The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author | |
| 653 | 0 | |a SOCIAL SCIENCE / Media Studies ; bisacsh | |
| 653 | 0 | |a Authorship ; Marketing | |
| 653 | 0 | |a Mass media ; Marketing | |
| 653 | 0 | |a Mass media and culture | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Hadas, Leora |
| author_facet | Hadas, Leora |
| author_role | aut |
| author_sort | Hadas, Leora |
| author_variant | l h lh |
| building | Verbundindex |
| bvnumber | BV046985650 |
| collection | ZDB-7-TFC |
| ctrlnum | (OCoLC)1224010817 (DE-599)BVBBV046985650 |
| dewey-full | 302.23 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 302 - Social interaction |
| dewey-raw | 302.23 |
| dewey-search | 302.23 |
| dewey-sort | 3302.23 |
| dewey-tens | 300 - Social sciences |
| discipline | Soziologie |
| format | Electronic eBook |
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| illustrated | Illustrated |
| indexdate | 2024-12-20T19:06:30Z |
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| isbn | 9780429340956 9781000074635 9781000074659 9781000074642 |
| language | English |
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| publishDate | 2020 |
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| publisher | Routledge, Taylor & Francis Group |
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| series2 | Routledge studies in media and cultural industries |
| spelling | Hadas, Leora Verfasser aut Authorship as promotional discourse in the screen industries selling genius Leora Hadas London Routledge, Taylor & Francis Group 2020 1 Online-Ressource illustrations txt rdacontent c rdamedia cr rdacarrier Routledge studies in media and cultural industries 6 Chapter One: The author in promotion; Chapter Two: Into the authorship matrix: Promotional authorship in the franchise blockbuster; Chapter Three: 'Starry-eyed, tough-as-nails': The television showrunner as auteur and as brand; Chapter Four: Opening the branding bottleneck: New models of promotional authorship; Chapter Five: Welcome to the team: promotional authorship in the video game industry; Chapter Six: Conclusion: The undying author SOCIAL SCIENCE / Media Studies ; bisacsh Authorship ; Marketing Mass media ; Marketing Mass media and culture Erscheint auch als Druck-Ausgabe 1-00-007464-1 https://www.taylorfrancis.com/books/9780429340956 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hadas, Leora Authorship as promotional discourse in the screen industries selling genius |
| title | Authorship as promotional discourse in the screen industries selling genius |
| title_auth | Authorship as promotional discourse in the screen industries selling genius |
| title_exact_search | Authorship as promotional discourse in the screen industries selling genius |
| title_full | Authorship as promotional discourse in the screen industries selling genius Leora Hadas |
| title_fullStr | Authorship as promotional discourse in the screen industries selling genius Leora Hadas |
| title_full_unstemmed | Authorship as promotional discourse in the screen industries selling genius Leora Hadas |
| title_short | Authorship as promotional discourse in the screen industries |
| title_sort | authorship as promotional discourse in the screen industries selling genius |
| title_sub | selling genius |
| url | https://www.taylorfrancis.com/books/9780429340956 |
| work_keys_str_mv | AT hadasleora authorshipaspromotionaldiscourseinthescreenindustriessellinggenius |