Verfügbarkeit: Enlightened Marketing in Challenging Times

Enlightened Marketing in Challenging Times: Proceedings of the 2019 AMS World Marketing Congress (WMC)

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Pantoja, Felipe (HerausgeberIn), Wu, Shuang (HerausgeberIn), Krey, Nina (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer 2020 Cham Springer International Publishing
Schriftenreihe:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Schlagwörter:	Customer Relationship Management Emerging Markets/Globalization Business Strategy/Leadership Innovation/Technology Management Consumer Behavior Luxury Customer relations—Management Globalization Markets Leadership Management Industrial management Motivation research (Marketing) Luxury goods industry Marketing Konferenzschrift > 2019
Links:	https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6 https://ebookcentral.proquest.com/lib/erlangen/detail.action?docID=6352771 https://doi.org/10.1007/978-3-030-42545-6 https://doi.org/10.1007/978-3-030-42545-6
Umfang:	1 Online-Ressource (XLIII, 630 Seiten) 15 Illustrationen, 2 Illustrationen (farbig)
ISBN:	9783030425456
ISSN:	2363-6165
DOI:	10.1007/978-3-030-42545-6

Internformat

MARC


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genre	(DE-588)1071861417 Konferenzschrift 2019 gnd-content
genre_facet	Konferenzschrift 2019
id	DE-604.BV046943645
illustrated	Illustrated
indexdate	2024-12-20T19:05:20Z
institution	BVB
isbn	9783030425456
issn	2363-6165
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032352314
oclc_num	1220926433
open_access_boolean
owner	DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-29 DE-11
owner_facet	DE-573 DE-860 DE-91 DE-BY-TUM DE-83 DE-1046 DE-1043 DE-Aug4 DE-898 DE-BY-UBR DE-861 DE-188 DE-523 DE-1049 DE-859 DE-473 DE-BY-UBG DE-863 DE-BY-FWS DE-20 DE-1051 DE-862 DE-BY-FWS DE-92 DE-355 DE-BY-UBR DE-824 DE-2070s DE-M347 DE-703 DE-1102 DE-706 DE-739 DE-634 DE-29 DE-11
physical	1 Online-Ressource (XLIII, 630 Seiten) 15 Illustrationen, 2 Illustrationen (farbig)
psigel	ZDB-2-BUM ZDB-30-PQE ZDB-2-BUM_2020 ZDB-30-PQE UER_Einzelkauf_2023
publishDate	2020
publishDateSearch	2020
publishDateSort	2020
publisher	Springer Springer International Publishing
record_format	marc
series2	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
spellingShingle	Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) Customer Relationship Management Emerging Markets/Globalization Business Strategy/Leadership Innovation/Technology Management Consumer Behavior Luxury Customer relations—Management Globalization Markets Leadership Management Industrial management Motivation research (Marketing) Luxury goods industry Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)1071861417
title	Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC)
title_auth	Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC)
title_exact_search	Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC)
title_full	Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) edited by Felipe Pantoja, Shuang Wu, Nina Krey
title_fullStr	Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) edited by Felipe Pantoja, Shuang Wu, Nina Krey
title_full_unstemmed	Enlightened Marketing in Challenging Times Proceedings of the 2019 AMS World Marketing Congress (WMC) edited by Felipe Pantoja, Shuang Wu, Nina Krey
title_short	Enlightened Marketing in Challenging Times
title_sort	enlightened marketing in challenging times proceedings of the 2019 ams world marketing congress wmc
title_sub	Proceedings of the 2019 AMS World Marketing Congress (WMC)
topic	Customer Relationship Management Emerging Markets/Globalization Business Strategy/Leadership Innovation/Technology Management Consumer Behavior Luxury Customer relations—Management Globalization Markets Leadership Management Industrial management Motivation research (Marketing) Luxury goods industry Marketing (DE-588)4037589-4 gnd
topic_facet	Customer Relationship Management Emerging Markets/Globalization Business Strategy/Leadership Innovation/Technology Management Consumer Behavior Luxury Customer relations—Management Globalization Markets Leadership Management Industrial management Motivation research (Marketing) Luxury goods industry Marketing Konferenzschrift 2019
url	https://doi.org/10.1007/978-3-030-42545-6
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