Handbook of research on applied AI for international business and marketing applications:
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245 | 1 | 0 | |a Handbook of research on applied AI for international business and marketing applications |c Bryan Christiansen (Global Training Group, Ltd, UK), Tihana Škrinjarić (University of Zagreb, Croatia) |
246 | 1 | 3 | |a Applied AI for international business and marketing applications |
264 | 1 | |a Hershey PA, USA |b IGI Global, Publisher of Timely Knowledge |c [2021] | |
264 | 4 | |c © 2021 | |
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338 | |b cr |2 rdacarrier | ||
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653 | 0 | |a Technological innovations ; Management | |
653 | 0 | |a Artificial intelligence ; Industrial applications | |
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Datensatz im Suchindex
DE-BY-TUM_katkey | 2599448 |
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adam_text | |
any_adam_object | |
author2 | Christiansen, Bryan 1960- Škrinjarić, Tihana 1989- |
author2_role | edt edt |
author2_variant | b c bc t š tš |
author_GND | (DE-588)1079499806 (DE-588)1219688495 |
author_facet | Christiansen, Bryan 1960- Škrinjarić, Tihana 1989- |
building | Verbundindex |
bvnumber | BV046939608 |
collection | ZDB-98-IGB ZDB-1-IGE |
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dewey-full | 658/.0563 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658/.0563 |
dewey-search | 658/.0563 |
dewey-sort | 3658 3563 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
doi_str_mv | 10.4018/978-1-7998-5077-9 |
format | Electronic eBook |
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indexdate | 2025-01-21T13:02:06Z |
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isbn | 9781799850786 1799850781 |
issn | 2327-5529 |
language | English |
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oclc_num | 1220914722 |
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publishDate | 2021 |
publishDateSearch | 2021 |
publishDateSort | 2021 |
publisher | IGI Global, Publisher of Timely Knowledge |
record_format | marc |
series2 | A volume in the Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
spellingShingle | Handbook of research on applied AI for international business and marketing applications Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Auslandsgeschäft (DE-588)4003763-0 gnd Automation (DE-588)4003957-2 gnd |
subject_GND | (DE-588)4037589-4 (DE-588)4033447-8 (DE-588)4003763-0 (DE-588)4003957-2 (DE-588)4143413-4 |
title | Handbook of research on applied AI for international business and marketing applications |
title_alt | Applied AI for international business and marketing applications |
title_auth | Handbook of research on applied AI for international business and marketing applications |
title_exact_search | Handbook of research on applied AI for international business and marketing applications |
title_full | Handbook of research on applied AI for international business and marketing applications Bryan Christiansen (Global Training Group, Ltd, UK), Tihana Škrinjarić (University of Zagreb, Croatia) |
title_fullStr | Handbook of research on applied AI for international business and marketing applications Bryan Christiansen (Global Training Group, Ltd, UK), Tihana Škrinjarić (University of Zagreb, Croatia) |
title_full_unstemmed | Handbook of research on applied AI for international business and marketing applications Bryan Christiansen (Global Training Group, Ltd, UK), Tihana Škrinjarić (University of Zagreb, Croatia) |
title_short | Handbook of research on applied AI for international business and marketing applications |
title_sort | handbook of research on applied ai for international business and marketing applications |
topic | Marketing (DE-588)4037589-4 gnd Künstliche Intelligenz (DE-588)4033447-8 gnd Auslandsgeschäft (DE-588)4003763-0 gnd Automation (DE-588)4003957-2 gnd |
topic_facet | Marketing Künstliche Intelligenz Auslandsgeschäft Automation Aufsatzsammlung |
url | https://doi.org/10.4018/978-1-7998-5077-9 |
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