Co-creating brands: brand management from a co-creative perspective
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London
Bloomsbury Business
2019
|
| Schlagwörter: | |
| Links: | http://digitale-objekte.hbz-nrw.de/storage2/2020/05/20/file_9/8862367.pdf |
| Umfang: | xiii, 322 Seiten Illustrationen, Diagramme |
| ISBN: | 9781472962263 |
Internformat
MARC
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| 020 | |a 9781472962263 |c pbk. |9 978-1-4729-6226-3 | ||
| 035 | |a (OCoLC)1154153139 | ||
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| 245 | 1 | 0 | |a Co-creating brands |b brand management from a co-creative perspective |c Nicholas Ind & Holger J. Schmidt |
| 264 | 1 | |a London |b Bloomsbury Business |c 2019 | |
| 300 | |a xiii, 322 Seiten |b Illustrationen, Diagramme | ||
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| 338 | |b nc |2 rdacarrier | ||
| 653 | 0 | |a Markenführung | |
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Datensatz im Suchindex
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| author_sort | Ind, Nicholas |
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| building | Verbundindex |
| bvnumber | BV046934385 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)1154153139 (DE-599)KXP1679348035 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046934385 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:05:04Z |
| institution | BVB |
| isbn | 9781472962263 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032343260 |
| oclc_num | 1154153139 |
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| owner_facet | DE-20 |
| physical | xiii, 322 Seiten Illustrationen, Diagramme |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Bloomsbury Business |
| record_format | marc |
| spelling | Ind, Nicholas Verfasser (DE-588)1212868552 aut Co-creating brands brand management from a co-creative perspective Nicholas Ind & Holger J. Schmidt London Bloomsbury Business 2019 xiii, 322 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Markenführung Markenname Schmidt, Holger J. 1969- Verfasser (DE-588)123294894 aut Erscheint auch als Online-Ausgabe 978-1-4729-6225-6 V:DE-605;X:IDS application/pdf http://digitale-objekte.hbz-nrw.de/storage2/2020/05/20/file_9/8862367.pdf Inhaltsverzeichnis |
| spellingShingle | Ind, Nicholas Schmidt, Holger J. 1969- Co-creating brands brand management from a co-creative perspective |
| title | Co-creating brands brand management from a co-creative perspective |
| title_auth | Co-creating brands brand management from a co-creative perspective |
| title_exact_search | Co-creating brands brand management from a co-creative perspective |
| title_full | Co-creating brands brand management from a co-creative perspective Nicholas Ind & Holger J. Schmidt |
| title_fullStr | Co-creating brands brand management from a co-creative perspective Nicholas Ind & Holger J. Schmidt |
| title_full_unstemmed | Co-creating brands brand management from a co-creative perspective Nicholas Ind & Holger J. Schmidt |
| title_short | Co-creating brands |
| title_sort | co creating brands brand management from a co creative perspective |
| title_sub | brand management from a co-creative perspective |
| url | http://digitale-objekte.hbz-nrw.de/storage2/2020/05/20/file_9/8862367.pdf |
| work_keys_str_mv | AT indnicholas cocreatingbrandsbrandmanagementfromacocreativeperspective AT schmidtholgerj cocreatingbrandsbrandmanagementfromacocreativeperspective |