When the nerds go marching in: how digital technology moved from the margins to the mainstream of political campaigns
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York, NY
Oxford University Press
[2020]
|
| Schriftenreihe: | Oxford studies in digital politics
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032323681&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Abstract: | "This book charts the increasing role and centrality of the internet within election campaigns across established democracies, following its electoral debut in the mid-1990s. It does so by presenting a four-phase model of digital campaigns that charts the movement of the technology from the margins to the mainstream of party operations. Historically it reveals how the new medium shifted from being a mere novelty item to a basic necessity for any candidate or party now seriously contemplating a run for political office. It does so by combining a systematic review of the extant literature with a range of secondary and original datasets to present a twenty-year overview of the evolution of internet-based electioneering. Through extensive analysis of both large N and also more focused case studies of the UK, the U.S. France and Australia, it reveals how the four phases developed in different contexts and highlight some of the reasons for the varying evolutionary patterns that are observed. While it is difficult to pinpoint exactly when the first 'cyberspace' campaign was officially launched, the general consensus is that the breakthrough moment, at least in terms of public awareness, came during the 1992 U.S. election cycle (Bimber and Davis, 2003; Davis and Owen, 2008; Janda 2015). At the Presidential level it was Democrat nominee Bill Clinton who laid claim to this virtual terra nova after his staff uploaded a series of basic text files with biographical information for voters to browse. Since that time, use of the internet in elections has expanded dramatically in the U.S. and elsewhere"-- |
| Beschreibung: | Includes bibliographical references and index |
| Umfang: | viii, 312 Seiten Illustrationen 25 cm |
| ISBN: | 9780195397796 9780195397789 |
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Datensatz im Suchindex
| _version_ | 1819288614740164608 |
|---|---|
| adam_text | CONTENTS
ACKNOWLEDGMENTS
VII
INTRODUCTION
1
1.
THE
FOUR-PHASE
MODEL
OF
DIGITAL
CAMPAIGN
DEVELOPMENT
7
2.
A
REVIEW
OF
THE
LITERATURE:
FROM
EXPERIMENTATION
TO
MOBILIZATION
25
3.
DIGITAL CAMPAIGNING
ACROSS
SPACE:
THE
ROLE
OF
TECHNOLOGICAL,
POLITICAL,
AND
INSTITUTIONAL
CONTEXT
44
4.
THE
SLOW
BURNER:
DIGITAL
CAMPAIGNING
IN
THE
UNITED
KINGDOM
72
5.
THE
EARLY
BLOOMER:
DIGITAL
CAMPAIGNING
IN
AUSTRALIA
107
6.
THE
LATE
BLOOMER:
DIGITAL
CAMPAIGNING
IN
FRANCE
134
7.
THE
TRENDSETTER:
DIGITAL
CAMPAIGNING
IN
THE
UNITED
STATES
168
CONCLUSION:
DIGITAL
CAMPAIGNS
AT
THE
CROSSROADS
210
APPENDICES
22S
NOTES
269
REFERENCES
285
INDEX
303
$
BIIOTHEK
DEUTSCHES
MUSEUM
HLUENCHE A
|
| any_adam_object | 1 |
| author | Gibson, Rachel Kay 1968- |
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| author_facet | Gibson, Rachel Kay 1968- |
| author_role | aut |
| author_sort | Gibson, Rachel Kay 1968- |
| author_variant | r k g rk rkg |
| building | Verbundindex |
| bvnumber | BV046914314 |
| classification_rvk | ML 7900 MF 4700 |
| ctrlnum | (OCoLC)1220878721 (DE-599)BVBBV046914314 |
| dewey-full | 324.702854678 |
| dewey-hundreds | 300 - Social sciences |
| dewey-ones | 324 - The political process |
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| discipline | Politologie |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Book |
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| spellingShingle | Gibson, Rachel Kay 1968- When the nerds go marching in how digital technology moved from the margins to the mainstream of political campaigns Wahlkampf (DE-588)4064292-6 gnd Internet (DE-588)4308416-3 gnd |
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| title | When the nerds go marching in how digital technology moved from the margins to the mainstream of political campaigns |
| title_auth | When the nerds go marching in how digital technology moved from the margins to the mainstream of political campaigns |
| title_exact_search | When the nerds go marching in how digital technology moved from the margins to the mainstream of political campaigns |
| title_full | When the nerds go marching in how digital technology moved from the margins to the mainstream of political campaigns Rachel K. Gibson |
| title_fullStr | When the nerds go marching in how digital technology moved from the margins to the mainstream of political campaigns Rachel K. Gibson |
| title_full_unstemmed | When the nerds go marching in how digital technology moved from the margins to the mainstream of political campaigns Rachel K. Gibson |
| title_short | When the nerds go marching in |
| title_sort | when the nerds go marching in how digital technology moved from the margins to the mainstream of political campaigns |
| title_sub | how digital technology moved from the margins to the mainstream of political campaigns |
| topic | Wahlkampf (DE-588)4064292-6 gnd Internet (DE-588)4308416-3 gnd |
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