Verfügbarkeit: Marketing research | Technische Universität München

Marketing research:

Gespeichert in:

Bibliographische Detailangaben
Beteiligte Personen:	Kumar, V. 1957- (VerfasserIn), Leone, Robert P. (VerfasserIn), Aaker, David A. 1938- (VerfasserIn), Day, George S. 1937- (VerfasserIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Hoboken, New Jersey Wiley [2019]
Ausgabe:	Thirteenth edition
Schlagwörter:	Marketingforschung Marktforschung / (DE-627)091376394 / (DE-STW)12774-4 Theorie / (DE-627)091394902 / (DE-STW)19073-6 USA / (DE-627)091396867 / (DE-STW)17829-1 Marketing research Lehrbuch
Beschreibung:	Revised edition of Marketing research, [2016] Includes bibliographical references and index
Umfang:	xxiii, 731 Seiten Illustrationen, Diagramme
ISBN:	9781119497585 9781119222019

Internformat

MARC


LEADER	00000nam a2200000 c 4500
001	BV046907216
003	DE-604
005	20220608
007	t\|
008	200922s2019 xxua\|\|\| \|\|\|\| 00\|\|\| eng d
020			\|a 9781119497585 \|c : pbk \|9 978-1-119-49758-5
020			\|a 9781119222019 \|9 978-1-119-22201-9
035			\|a (OCoLC)1048192868
035			\|a (DE-599)GBV1025748425
040			\|a DE-604 \|b ger \|e rda
041	0		\|a eng
044			\|a xxu \|c XD-US
049			\|a DE-573 \|a DE-11 \|a DE-1050 \|a DE-N2 \|a DE-898
050		0	\|a HF5415.2
082	0		\|a 658.8/3 \|2 23
084			\|a QP 611 \|0 (DE-625)141908: \|2 rvk
084			\|a QP 680 \|0 (DE-625)141923: \|2 rvk
100	1		\|a Kumar, V. \|d 1957- \|e Verfasser \|0 (DE-588)131395319 \|4 aut
245	1	0	\|a Marketing research \|c V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
250			\|a Thirteenth edition
264		1	\|a Hoboken, New Jersey \|b Wiley \|c [2019]
300			\|a xxiii, 731 Seiten \|b Illustrationen, Diagramme
336			\|b txt \|2 rdacontent
337			\|b n \|2 rdamedia
338			\|b nc \|2 rdacarrier
500			\|a Revised edition of Marketing research, [2016]
500			\|a Includes bibliographical references and index
650	0	7	\|a Marketingforschung \|0 (DE-588)4200055-5 \|2 gnd \|9 rswk-swf
653		0	\|a Marktforschung / (DE-627)091376394 / (DE-STW)12774-4
653		0	\|a Theorie / (DE-627)091394902 / (DE-STW)19073-6
653		0	\|a USA / (DE-627)091396867 / (DE-STW)17829-1
653		0	\|a Marketing research
655		7	\|0 (DE-588)4123623-3 \|a Lehrbuch \|2 gnd-content
689	0	0	\|a Marketingforschung \|0 (DE-588)4200055-5 \|D s
689	0		\|5 DE-604
700	1		\|a Leone, Robert P. \|e Verfasser \|0 (DE-588)170201023 \|4 aut
700	1		\|a Aaker, David A. \|d 1938- \|e Verfasser \|0 (DE-588)123018641 \|4 aut
700	1		\|a Day, George S. \|d 1937- \|e Verfasser \|0 (DE-588)120168537 \|4 aut
776	0		\|z 9781119497554
776	0		\|z 9781119497493
776	0	8	\|i Erscheint auch als \|n Online-Ausgabe \|a Kumar, V., 1957- author \|t Marketing research \|d Hoboken : Wiley, [2018]
943	1		\|a oai:aleph.bib-bvb.de:BVB01-032316756

Datensatz im Suchindex

_version_	1818987290205093888
any_adam_object
author	Kumar, V. 1957- Leone, Robert P. Aaker, David A. 1938- Day, George S. 1937-
author_GND	(DE-588)131395319 (DE-588)170201023 (DE-588)123018641 (DE-588)120168537
author_facet	Kumar, V. 1957- Leone, Robert P. Aaker, David A. 1938- Day, George S. 1937-
author_role	aut aut aut aut
author_sort	Kumar, V. 1957-
author_variant	v k vk r p l rp rpl d a a da daa g s d gs gsd
building	Verbundindex
bvnumber	BV046907216
callnumber-first	H - Social Science
callnumber-label	HF5415
callnumber-raw	HF5415.2
callnumber-search	HF5415.2
callnumber-sort	HF 45415.2
callnumber-subject	HF - Commerce
classification_rvk	QP 611 QP 680
ctrlnum	(OCoLC)1048192868 (DE-599)GBV1025748425
dewey-full	658.8/3
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8/3
dewey-search	658.8/3
dewey-sort	3658.8 13
dewey-tens	650 - Management and auxiliary services
discipline	Wirtschaftswissenschaften
edition	Thirteenth edition
format	Book
fullrecord	<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02022nam a2200529 c 4500</leader><controlfield tag="001">BV046907216</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20220608 </controlfield><controlfield tag="007">t\|</controlfield><controlfield tag="008">200922s2019 xxua\|\|\| \|\|\|\| 00\|\|\| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119497585</subfield><subfield code="c">: pbk</subfield><subfield code="9">978-1-119-49758-5</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119222019</subfield><subfield code="9">978-1-119-22201-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1048192868</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)GBV1025748425</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxu</subfield><subfield code="c">XD-US</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield><subfield code="a">DE-11</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-898</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415.2</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/3</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kumar, V.</subfield><subfield code="d">1957-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)131395319</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing research</subfield><subfield code="c">V. Kumar, Robert P. Leone, David A. Aaker, George S. Day</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">Thirteenth edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey</subfield><subfield code="b">Wiley</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxiii, 731 Seiten</subfield><subfield code="b">Illustrationen, Diagramme</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Revised edition of Marketing research, [2016]</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references and index</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marktforschung / (DE-627)091376394 / (DE-STW)12774-4</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Theorie / (DE-627)091394902 / (DE-STW)19073-6</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">USA / (DE-627)091396867 / (DE-STW)17829-1</subfield></datafield><datafield tag="653" ind1=" " ind2="0"><subfield code="a">Marketing research</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketingforschung</subfield><subfield code="0">(DE-588)4200055-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Leone, Robert P.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)170201023</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Aaker, David A.</subfield><subfield code="d">1938-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)123018641</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Day, George S.</subfield><subfield code="d">1937-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)120168537</subfield><subfield code="4">aut</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="z">9781119497554</subfield></datafield><datafield tag="776" ind1="0" ind2=" "><subfield code="z">9781119497493</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="a">Kumar, V., 1957- author</subfield><subfield code="t">Marketing research</subfield><subfield code="d">Hoboken : Wiley, [2018]</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032316756</subfield></datafield></record></collection>
genre	(DE-588)4123623-3 Lehrbuch gnd-content
genre_facet	Lehrbuch
id	DE-604.BV046907216
illustrated	Illustrated
indexdate	2024-12-20T19:04:20Z
institution	BVB
isbn	9781119497585 9781119222019
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032316756
oclc_num	1048192868
open_access_boolean
owner	DE-573 DE-11 DE-1050 DE-N2 DE-898 DE-BY-UBR
owner_facet	DE-573 DE-11 DE-1050 DE-N2 DE-898 DE-BY-UBR
physical	xxiii, 731 Seiten Illustrationen, Diagramme
publishDate	2019
publishDateSearch	2019
publishDateSort	2019
publisher	Wiley
record_format	marc
spelling	Kumar, V. 1957- Verfasser (DE-588)131395319 aut Marketing research V. Kumar, Robert P. Leone, David A. Aaker, George S. Day Thirteenth edition Hoboken, New Jersey Wiley [2019] xxiii, 731 Seiten Illustrationen, Diagramme txt rdacontent n rdamedia nc rdacarrier Revised edition of Marketing research, [2016] Includes bibliographical references and index Marketingforschung (DE-588)4200055-5 gnd rswk-swf Marktforschung / (DE-627)091376394 / (DE-STW)12774-4 Theorie / (DE-627)091394902 / (DE-STW)19073-6 USA / (DE-627)091396867 / (DE-STW)17829-1 Marketing research (DE-588)4123623-3 Lehrbuch gnd-content Marketingforschung (DE-588)4200055-5 s DE-604 Leone, Robert P. Verfasser (DE-588)170201023 aut Aaker, David A. 1938- Verfasser (DE-588)123018641 aut Day, George S. 1937- Verfasser (DE-588)120168537 aut 9781119497554 9781119497493 Erscheint auch als Online-Ausgabe Kumar, V., 1957- author Marketing research Hoboken : Wiley, [2018]
spellingShingle	Kumar, V. 1957- Leone, Robert P. Aaker, David A. 1938- Day, George S. 1937- Marketing research Marketingforschung (DE-588)4200055-5 gnd
subject_GND	(DE-588)4200055-5 (DE-588)4123623-3
title	Marketing research
title_auth	Marketing research
title_exact_search	Marketing research
title_full	Marketing research V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
title_fullStr	Marketing research V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
title_full_unstemmed	Marketing research V. Kumar, Robert P. Leone, David A. Aaker, George S. Day
title_short	Marketing research
title_sort	marketing research
topic	Marketingforschung (DE-588)4200055-5 gnd
topic_facet	Marketingforschung Lehrbuch
work_keys_str_mv	AT kumarv marketingresearch AT leonerobertp marketingresearch AT aakerdavida marketingresearch AT daygeorges marketingresearch

Verfügbarkeit

MARC

Datensatz im Suchindex

‌