B-to-B Electronic Marketplaces: Successful Introduction in the Chemical Industry
The introduction of the internet originated not only the establishment of an alternative channel for the marketing and selling of products, but even more importantly, it serves as a platform to set up B-to-B E-marketplaces. This development enables buyers and sellers to innovate entire business proc...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Wiesbaden
Deutscher Universitätsverlag
2002
|
| Ausgabe: | 1st ed. 2002 |
| Schriftenreihe: | Business-to-Business-Marketing
|
| Schlagwörter: | |
| Links: | https://doi.org/10.1007/978-3-663-09446-3 https://doi.org/10.1007/978-3-663-09446-3 |
| Zusammenfassung: | The introduction of the internet originated not only the establishment of an alternative channel for the marketing and selling of products, but even more importantly, it serves as a platform to set up B-to-B E-marketplaces. This development enables buyers and sellers to innovate entire business processes. However, in order to gain sustainable and tangible success, a company needs to thoughtfully analyze the different concepts of B-to-B E-marketplaces as there are many examples where the introduction of such marketplaces had non-intended negative consequences. Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship? The author presents a theoretical framework, which has been empirically tested in the German chemical industry, illustrates the managerial implications and shows the necessity of future research |
| Umfang: | 1 Online-Ressource (XVI, 208 p) |
| ISBN: | 9783663094463 |
| DOI: | 10.1007/978-3-663-09446-3 |
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| edition | 1st ed. 2002 |
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| spelling | Hartmann, Evi Verfasser aut B-to-B Electronic Marketplaces Successful Introduction in the Chemical Industry by Evi Hartmann 1st ed. 2002 Wiesbaden Deutscher Universitätsverlag 2002 1 Online-Ressource (XVI, 208 p) txt rdacontent c rdamedia cr rdacarrier Business-to-Business-Marketing The introduction of the internet originated not only the establishment of an alternative channel for the marketing and selling of products, but even more importantly, it serves as a platform to set up B-to-B E-marketplaces. This development enables buyers and sellers to innovate entire business processes. However, in order to gain sustainable and tangible success, a company needs to thoughtfully analyze the different concepts of B-to-B E-marketplaces as there are many examples where the introduction of such marketplaces had non-intended negative consequences. Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the success of a supplier relationship? The author presents a theoretical framework, which has been empirically tested in the German chemical industry, illustrates the managerial implications and shows the necessity of future research e-Business/e-Commerce E-business Electronic commerce E-commerce Electronic Commerce (DE-588)4592128-3 gnd rswk-swf Chemische Industrie (DE-588)4009848-5 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Internet (DE-588)4308416-3 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Deutschland (DE-588)4011882-4 g Chemische Industrie (DE-588)4009848-5 s Business-to-Business-Marketing (DE-588)4631075-7 s Electronic Commerce (DE-588)4592128-3 s Internet (DE-588)4308416-3 s DE-604 Erscheint auch als Druck-Ausgabe 9783824477685 Erscheint auch als Druck-Ausgabe 9783663094470 https://doi.org/10.1007/978-3-663-09446-3 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hartmann, Evi B-to-B Electronic Marketplaces Successful Introduction in the Chemical Industry e-Business/e-Commerce E-business Electronic commerce E-commerce Electronic Commerce (DE-588)4592128-3 gnd Chemische Industrie (DE-588)4009848-5 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Internet (DE-588)4308416-3 gnd |
| subject_GND | (DE-588)4592128-3 (DE-588)4009848-5 (DE-588)4631075-7 (DE-588)4308416-3 (DE-588)4011882-4 (DE-588)4113937-9 |
| title | B-to-B Electronic Marketplaces Successful Introduction in the Chemical Industry |
| title_auth | B-to-B Electronic Marketplaces Successful Introduction in the Chemical Industry |
| title_exact_search | B-to-B Electronic Marketplaces Successful Introduction in the Chemical Industry |
| title_full | B-to-B Electronic Marketplaces Successful Introduction in the Chemical Industry by Evi Hartmann |
| title_fullStr | B-to-B Electronic Marketplaces Successful Introduction in the Chemical Industry by Evi Hartmann |
| title_full_unstemmed | B-to-B Electronic Marketplaces Successful Introduction in the Chemical Industry by Evi Hartmann |
| title_short | B-to-B Electronic Marketplaces |
| title_sort | b to b electronic marketplaces successful introduction in the chemical industry |
| title_sub | Successful Introduction in the Chemical Industry |
| topic | e-Business/e-Commerce E-business Electronic commerce E-commerce Electronic Commerce (DE-588)4592128-3 gnd Chemische Industrie (DE-588)4009848-5 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Internet (DE-588)4308416-3 gnd |
| topic_facet | e-Business/e-Commerce E-business Electronic commerce E-commerce Electronic Commerce Chemische Industrie Business-to-Business-Marketing Internet Deutschland Hochschulschrift |
| url | https://doi.org/10.1007/978-3-663-09446-3 |
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