Market Oriented Product Innovation: A Key to Survival in the Third Millennium
Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new...
Saved in:
| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York, NY
Springer US
2002
|
| Edition: | 1st ed. 2002 |
| Subjects: | |
| Links: | https://doi.org/10.1007/978-1-4757-5720-0 https://doi.org/10.1007/978-1-4757-5720-0 |
| Summary: | Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture |
| Physical Description: | 1 Online-Ressource (XII, 410 p) |
| ISBN: | 9781475757200 |
| DOI: | 10.1007/978-1-4757-5720-0 |
Staff View
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| id | DE-604.BV046873801 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T19:03:24Z |
| institution | BVB |
| isbn | 9781475757200 |
| language | English |
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| physical | 1 Online-Ressource (XII, 410 p) |
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| publisher | Springer US |
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| spelling | Holt, Knut Verfasser aut Market Oriented Product Innovation A Key to Survival in the Third Millennium by Knut Holt 1st ed. 2002 New York, NY Springer US 2002 1 Online-Ressource (XII, 410 p) txt rdacontent c rdamedia cr rdacarrier Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture Innovation/Technology Management Management Entrepreneurship Industrial management Produktinnovation (DE-588)4047346-6 gnd rswk-swf Strategisches Management (DE-588)4124261-0 gnd rswk-swf Produktinnovation (DE-588)4047346-6 s Strategisches Management (DE-588)4124261-0 s DE-604 Erscheint auch als Druck-Ausgabe 9781441952981 Erscheint auch als Druck-Ausgabe 9781402071386 Erscheint auch als Druck-Ausgabe 9781475757217 https://doi.org/10.1007/978-1-4757-5720-0 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Holt, Knut Market Oriented Product Innovation A Key to Survival in the Third Millennium Innovation/Technology Management Management Entrepreneurship Industrial management Produktinnovation (DE-588)4047346-6 gnd Strategisches Management (DE-588)4124261-0 gnd |
| subject_GND | (DE-588)4047346-6 (DE-588)4124261-0 |
| title | Market Oriented Product Innovation A Key to Survival in the Third Millennium |
| title_auth | Market Oriented Product Innovation A Key to Survival in the Third Millennium |
| title_exact_search | Market Oriented Product Innovation A Key to Survival in the Third Millennium |
| title_full | Market Oriented Product Innovation A Key to Survival in the Third Millennium by Knut Holt |
| title_fullStr | Market Oriented Product Innovation A Key to Survival in the Third Millennium by Knut Holt |
| title_full_unstemmed | Market Oriented Product Innovation A Key to Survival in the Third Millennium by Knut Holt |
| title_short | Market Oriented Product Innovation |
| title_sort | market oriented product innovation a key to survival in the third millennium |
| title_sub | A Key to Survival in the Third Millennium |
| topic | Innovation/Technology Management Management Entrepreneurship Industrial management Produktinnovation (DE-588)4047346-6 gnd Strategisches Management (DE-588)4124261-0 gnd |
| topic_facet | Innovation/Technology Management Management Entrepreneurship Industrial management Produktinnovation Strategisches Management |
| url | https://doi.org/10.1007/978-1-4757-5720-0 |
| work_keys_str_mv | AT holtknut marketorientedproductinnovationakeytosurvivalinthethirdmillennium |