Market Oriented Product Innovation: A Key to Survival in the Third Millennium

Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Beteilige Person: Holt, Knut (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: New York, NY Springer US 2002
Ausgabe:1st ed. 2002
Schlagwörter:
Links:https://doi.org/10.1007/978-1-4757-5720-0
https://doi.org/10.1007/978-1-4757-5720-0
Zusammenfassung:Market-Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written from a managerial point of view, recognizing that product innovation, or new product development, is a discipline of its own. It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market-oriented culture
Umfang:1 Online-Ressource (XII, 410 p)
ISBN:9781475757200
DOI:10.1007/978-1-4757-5720-0