Global marketing: strategy, practice, and cases
Gespeichert in:
| Beteiligte Personen: | , , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2021
|
| Ausgabe: | Third edition |
| Schlagwörter: | |
| Umfang: | xxvi, 639 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9780367196097 9780367196080 |
Internformat
MARC
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|---|---|---|---|
| 001 | BV046839647 | ||
| 003 | DE-604 | ||
| 005 | 20220117 | ||
| 007 | t| | ||
| 008 | 200805s2021 xx a||| |||| 00||| eng d | ||
| 020 | |a 9780367196097 |c paperback |9 978-0-367-19609-7 | ||
| 020 | |a 9780367196080 |c hardcover |9 978-0-367-19608-0 | ||
| 035 | |a (OCoLC)1182796986 | ||
| 035 | |a (DE-599)BVBBV046839647 | ||
| 040 | |a DE-604 |b ger |e rda | ||
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| 049 | |a DE-N2 |a DE-1050 |a DE-1047 |a DE-703 |a DE-188 | ||
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| 100 | 1 | |a Alon, Ilan |d 1971- |e Verfasser |0 (DE-588)141350717 |4 aut | |
| 245 | 1 | 0 | |a Global marketing |b strategy, practice, and cases |c Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli |
| 250 | |a Third edition | ||
| 264 | 1 | |a New York ; London |b Routledge, Taylor & Francis Group |c 2021 | |
| 300 | |a xxvi, 639 Seiten |b Illustrationen, Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Export marketing. | |
| 650 | 4 | |a Export marketing / Case studies. | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Jaffe, Eugene D. |e Verfasser |0 (DE-588)170906132 |4 aut | |
| 700 | 1 | |a Prange, Christiane |e Verfasser |0 (DE-588)171561376 |4 aut | |
| 700 | 1 | |a Vianelli, Donata |e Verfasser |0 (DE-588)1023441470 |4 aut | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-429-51535-4 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-429-20334-3 |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032248645 | |
Datensatz im Suchindex
| _version_ | 1818987173621268480 |
|---|---|
| any_adam_object | |
| author | Alon, Ilan 1971- Jaffe, Eugene D. Prange, Christiane Vianelli, Donata |
| author_GND | (DE-588)141350717 (DE-588)170906132 (DE-588)171561376 (DE-588)1023441470 |
| author_facet | Alon, Ilan 1971- Jaffe, Eugene D. Prange, Christiane Vianelli, Donata |
| author_role | aut aut aut aut |
| author_sort | Alon, Ilan 1971- |
| author_variant | i a ia e d j ed edj c p cp d v dv |
| building | Verbundindex |
| bvnumber | BV046839647 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1182796986 (DE-599)BVBBV046839647 |
| discipline | Wirtschaftswissenschaften |
| edition | Third edition |
| format | Book |
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| genre | (DE-588)4123623-3 Lehrbuch gnd-content |
| genre_facet | Lehrbuch |
| id | DE-604.BV046839647 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:02:29Z |
| institution | BVB |
| isbn | 9780367196097 9780367196080 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032248645 |
| oclc_num | 1182796986 |
| open_access_boolean | |
| owner | DE-N2 DE-1050 DE-1047 DE-703 DE-188 |
| owner_facet | DE-N2 DE-1050 DE-1047 DE-703 DE-188 |
| physical | xxvi, 639 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2021 |
| publishDateSearch | 2021 |
| publishDateSort | 2021 |
| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| spelling | Alon, Ilan 1971- Verfasser (DE-588)141350717 aut Global marketing strategy, practice, and cases Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli Third edition New York ; London Routledge, Taylor & Francis Group 2021 xxvi, 639 Seiten Illustrationen, Diagramme, Karten txt rdacontent n rdamedia nc rdacarrier Export marketing. Export marketing / Case studies. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4123623-3 Lehrbuch gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 Jaffe, Eugene D. Verfasser (DE-588)170906132 aut Prange, Christiane Verfasser (DE-588)171561376 aut Vianelli, Donata Verfasser (DE-588)1023441470 aut Erscheint auch als Online-Ausgabe 978-0-429-51535-4 Erscheint auch als Online-Ausgabe 978-0-429-20334-3 |
| spellingShingle | Alon, Ilan 1971- Jaffe, Eugene D. Prange, Christiane Vianelli, Donata Global marketing strategy, practice, and cases Export marketing. Export marketing / Case studies. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4123623-3 |
| title | Global marketing strategy, practice, and cases |
| title_auth | Global marketing strategy, practice, and cases |
| title_exact_search | Global marketing strategy, practice, and cases |
| title_full | Global marketing strategy, practice, and cases Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli |
| title_fullStr | Global marketing strategy, practice, and cases Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli |
| title_full_unstemmed | Global marketing strategy, practice, and cases Ilan Alon, Eugene Jaffe, Christiane Prange, and Donata Vianelli |
| title_short | Global marketing |
| title_sort | global marketing strategy practice and cases |
| title_sub | strategy, practice, and cases |
| topic | Export marketing. Export marketing / Case studies. BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Export marketing. Export marketing / Case studies. BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Internationales Marketing Lehrbuch |
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