Theory of the Gimmick: aesthetic judgment and capitalist form

Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfacti...

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Beteilige Person: Ngai, Sianne 1971- (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Cambridge, MA Harvard University Press [2020]
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Links:https://doi.org/10.4159/9780674245365
https://doi.org/10.4159/9780674245365
https://doi.org/10.4159/9780674245365
https://doi.org/10.4159/9780674245365
https://doi.org/10.4159/9780674245365
https://ebookcentral.proquest.com/lib/fuberlin-ebooks/detail.action?docID=6190717
https://doi.org/10.4159/9780674245365
https://doi.org/10.4159/9780674245365
https://doi.org/10.4159/9780674245365
https://www.degruyter.com/isbn/9780674245365
Zusammenfassung:Acclaimed critic Sianne Ngai theorizes the gimmick as an aesthetic category reflecting the fundamental laws of capitalism. Gimmicks make promises of saving labor and increasing value that we distrust but also find attractive. Exploring the use of this form, Ngai shows how its aesthetic dissatisfactions reflect deeper anxieties about capitalism
Beschreibung:Description based on online resource; title from PDF title page (publisher's Web site, viewed 23. Jun 2020)
Umfang:1 online resource (xi, 406 Seiten) Illustrationen
ISBN:9780674245365
9780674245310
9780674245341
DOI:10.4159/9780674245365