Social media communication: concepts, practices, data, law and ethics
This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
New York ; London
Routledge, Taylor & Francis Group
2021
|
| Ausgabe: | Third edition |
| Schlagwörter: | |
| Zusammenfassung: | This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication.Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too |
| Beschreibung: | Literaturangaben |
| Umfang: | XIX, 367 Seiten Illustrationen, Diagramme Breite 178 mm, Hoehe 254 mm |
| ISBN: | 9780367194956 9780367195007 |
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| id | DE-604.BV046811402 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:01:40Z |
| institution | BVB |
| isbn | 9780367194956 9780367195007 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032219948 |
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| physical | XIX, 367 Seiten Illustrationen, Diagramme Breite 178 mm, Hoehe 254 mm |
| publishDate | 2021 |
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| spelling | Lipschultz, Jeremy Harris 1958- Verfasser (DE-588)173391168 aut Social media communication concepts, practices, data, law and ethics Jeremy Harris Lipschultz Third edition New York ; London Routledge, Taylor & Francis Group 2021 XIX, 367 Seiten Illustrationen, Diagramme Breite 178 mm, Hoehe 254 mm txt rdacontent n rdamedia nc rdacarrier Literaturangaben This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication.Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too Neue Medien (DE-588)4196910-8 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf Neue Medien (DE-588)4196910-8 s Social Media (DE-588)4639271-3 s Kommunikation (DE-588)4031883-7 s DE-604 Erscheint auch als Online-Ausgabe, ebk 978-0-429-20283-4 |
| spellingShingle | Lipschultz, Jeremy Harris 1958- Social media communication concepts, practices, data, law and ethics Neue Medien (DE-588)4196910-8 gnd Kommunikation (DE-588)4031883-7 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4196910-8 (DE-588)4031883-7 (DE-588)4639271-3 |
| title | Social media communication concepts, practices, data, law and ethics |
| title_auth | Social media communication concepts, practices, data, law and ethics |
| title_exact_search | Social media communication concepts, practices, data, law and ethics |
| title_full | Social media communication concepts, practices, data, law and ethics Jeremy Harris Lipschultz |
| title_fullStr | Social media communication concepts, practices, data, law and ethics Jeremy Harris Lipschultz |
| title_full_unstemmed | Social media communication concepts, practices, data, law and ethics Jeremy Harris Lipschultz |
| title_short | Social media communication |
| title_sort | social media communication concepts practices data law and ethics |
| title_sub | concepts, practices, data, law and ethics |
| topic | Neue Medien (DE-588)4196910-8 gnd Kommunikation (DE-588)4031883-7 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Neue Medien Kommunikation Social Media |
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