Long-term impact of marketing: a compendium
"Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to...
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
New Jersey ; Singapore
World Scientific
[2018]
|
| Schlagwörter: | |
| Links: | https://doi.org/10.1142/10704 http://www.worldscientific.com/worldscibooks/10.1142/10704 https://doi.org/10.1142/10704 |
| Zusammenfassung: | "Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important."-- |
| Beschreibung: | Includes bibliographical references |
| Umfang: | 1 Online-Ressource (656 Seiten) Illustrationen |
| ISBN: | 9789813229808 9789813229815 |
| DOI: | 10.1142/10704 |
Internformat
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Datensatz im Suchindex
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| author | Hanssens, Dominique M. |
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| bvnumber | BV046809907 |
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| collection | ZDB-124-WOP |
| ctrlnum | (ZDB-124-WOP)00010704 (OCoLC)1045420327 (DE-599)BVBBV046809907 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1142/10704 |
| format | Electronic eBook |
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| id | DE-604.BV046809907 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T19:01:37Z |
| institution | BVB |
| isbn | 9789813229808 9789813229815 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032218493 |
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| physical | 1 Online-Ressource (656 Seiten) Illustrationen |
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| publishDate | 2018 |
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| publisher | World Scientific |
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| spelling | Hanssens, Dominique M. Verfasser (DE-588)170242641 aut Long-term impact of marketing a compendium Dominique M. Hanssens New Jersey ; Singapore World Scientific [2018] © 2018 1 Online-Ressource (656 Seiten) Illustrationen txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references "Long-Term Impact of Marketing: A Compendium summarizes four decades of marketing science research by Professor Hanssens and coauthors. The book focuses on the topic of inferring long-term marketing impact on business performance from real-world data. It presents time-series analytic methods to measure the short- and long-term effects of marketing on business performance. As marketing data increase in quantity and quality, the application of the principles in the book are becoming more relevant and important."-- Marketing research Marketing / Econometric models Time-series analysis Electronic books Marketing (DE-588)4037589-4 gnd rswk-swf Langzeitverhalten (DE-588)4120653-8 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s Langzeitverhalten (DE-588)4120653-8 s DE-604 Erscheint auch als Druck-Ausgabe 978-981-3229-79-2 https://doi.org/10.1142/10704 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Hanssens, Dominique M. Long-term impact of marketing a compendium Marketing research Marketing / Econometric models Time-series analysis Electronic books Marketing (DE-588)4037589-4 gnd Langzeitverhalten (DE-588)4120653-8 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4120653-8 (DE-588)4143413-4 |
| title | Long-term impact of marketing a compendium |
| title_auth | Long-term impact of marketing a compendium |
| title_exact_search | Long-term impact of marketing a compendium |
| title_full | Long-term impact of marketing a compendium Dominique M. Hanssens |
| title_fullStr | Long-term impact of marketing a compendium Dominique M. Hanssens |
| title_full_unstemmed | Long-term impact of marketing a compendium Dominique M. Hanssens |
| title_short | Long-term impact of marketing |
| title_sort | long term impact of marketing a compendium |
| title_sub | a compendium |
| topic | Marketing research Marketing / Econometric models Time-series analysis Electronic books Marketing (DE-588)4037589-4 gnd Langzeitverhalten (DE-588)4120653-8 gnd |
| topic_facet | Marketing research Marketing / Econometric models Time-series analysis Electronic books Marketing Langzeitverhalten Aufsatzsammlung |
| url | https://doi.org/10.1142/10704 |
| work_keys_str_mv | AT hanssensdominiquem longtermimpactofmarketingacompendium |