Verfügbarkeit: Marketing opportunities and challenges in a changing global marketplace

Marketing opportunities and challenges in a changing global marketplace: proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference

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Bibliographische Detailangaben
Körperschaft:	Academy of Marketing Science Vancouver, British Columbia (VerfasserIn)
Weitere beteiligte Personen:	Wu, Shuang (HerausgeberIn), Pantoja, Felipe (HerausgeberIn), Krey, Nina (HerausgeberIn)
Format:	Elektronisch Tagungsbericht E-Book
Sprache:	Englisch
Veröffentlicht:	Cham Springer [2020]
Schriftenreihe:	Developments in marketing science: proceedings of the Academy of Marketing Science
Schlagwörter:	Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing Konferenzschrift > 2019
Links:	https://doi.org/10.1007/978-3-030-39165-2 https://ebookcentral.proquest.com/lib/viadrina-ebooks/detail.action?docID=6229448 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2 https://doi.org/10.1007/978-3-030-39165-2
Umfang:	1 Online-Ressource (XLIX, 674 Seiten) 18 Illustrationen, 2 Illustrationen (farbig)
ISBN:	9783030391652
DOI:	10.1007/978-3-030-39165-2

Internformat

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genre	(DE-588)1071861417 Konferenzschrift 2019 gnd-content
genre_facet	Konferenzschrift 2019
id	DE-604.BV046792373
illustrated	Illustrated
indexdate	2024-12-20T19:01:08Z
institution	BVB
institution_GND	(DE-588)1249357683 (DE-588)5105114-X
isbn	9783030391652
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032201301
oclc_num	1199756194
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physical	1 Online-Ressource (XLIX, 674 Seiten) 18 Illustrationen, 2 Illustrationen (farbig)
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publisher	Springer
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series2	Developments in marketing science: proceedings of the Academy of Marketing Science
spellingShingle	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing (DE-588)4037589-4 gnd
subject_GND	(DE-588)4037589-4 (DE-588)1071861417
title	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
title_auth	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
title_exact_search	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
title_full	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors
title_fullStr	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors
title_full_unstemmed	Marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference Shuang Wu, Felipe Pantoja, Nina Krey, editors
title_short	Marketing opportunities and challenges in a changing global marketplace
title_sort	marketing opportunities and challenges in a changing global marketplace proceedings of the 2019 academy of marketing science ams annual conference
title_sub	proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
topic	Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing (DE-588)4037589-4 gnd
topic_facet	Customer Relationship Management Innovation/Technology Management Emerging Markets/Globalization Business Strategy/Leadership Consumer Behavior Luxury Customer relations—Management Management Industrial management Globalization Markets Leadership Motivation research (Marketing) Luxury goods industry Marketing Konferenzschrift 2019
url	https://doi.org/10.1007/978-3-030-39165-2
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