Verfügbarkeit: Beyond multi-channel marketing | Technische Universität München

Beyond multi-channel marketing: critical issues in dual marketing

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Palazzo, Maria 1981- (HerausgeberIn), Foroudi, Pantea 1974- (HerausgeberIn), Siano, Alfonso (HerausgeberIn)
Format:	Elektronisch E-Book
Sprache:	Englisch
Veröffentlicht:	United Kingdom ; North America ; Japan ; India ; Malaysia ; China ; Bingley, UK Emerald Publishing 2020
Ausgabe:	First edition
Schlagwörter:	Business-to-Consumer Mehrgleisiger Vertrieb Marketing Business-to-Business-Marketing Computerunterstütztes Verfahren Aufsatzsammlung
Links:	https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=6222023 https://ebookcentral.proquest.com/lib/uniregensburg-ebooks/detail.action?docID=6222023 https://ebookcentral.proquest.com/lib/viadrina-ebooks/detail.action?docID=6222023 https://www.emerald.com/insight/publication/doi/10.1108/9781838676858 https://www.emerald.com/insight/publication/doi/10.1108/9781838676858 https://doi.org/10.1108/9781838676858 https://doi.org/10.1108/9781838676858
Umfang:	1 Online-Ressource (xvii, 245 Seiten) Diagramme
ISBN:	9781838676858 9781838676872
DOI:	10.1108/9781838676858

Internformat

MARC


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genre	(DE-588)4143413-4 Aufsatzsammlung gnd-content
genre_facet	Aufsatzsammlung
id	DE-604.BV046784152
illustrated	Not Illustrated
indexdate	2025-01-16T05:26:39Z
institution	BVB
isbn	9781838676858 9781838676872
language	English
oai_aleph_id	oai:aleph.bib-bvb.de:BVB01-032193249
oclc_num	1164633307
open_access_boolean
owner	DE-634 DE-521 DE-1043 DE-1050 DE-M347 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046
owner_facet	DE-634 DE-521 DE-1043 DE-1050 DE-M347 DE-92 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-523 DE-91 DE-BY-TUM DE-473 DE-BY-UBG DE-19 DE-BY-UBM DE-355 DE-BY-UBR DE-703 DE-20 DE-706 DE-824 DE-29 DE-739 DE-1046
physical	1 Online-Ressource (xvii, 245 Seiten) Diagramme
psigel	ZDB-30-PQE ZDB-55-ESS ZDB-55-BME ZDB-1-EPB ZDB-55-BME20 ZDB-55-BME ZDB-55-BME20 ZDB-30-PQE FHD01_PQE_Kauf ZDB-30-PQE UBR_Einzelkauf 2020 ZDB-30-PQE EUV_EK_EBC
publishDate	2020
publishDateSearch	2020
publishDateSort	2020
publisher	Emerald Publishing
record_format	marc
spellingShingle	Beyond multi-channel marketing critical issues in dual marketing Business-to-Consumer (DE-588)7619259-3 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketing (DE-588)4037589-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd
subject_GND	(DE-588)7619259-3 (DE-588)4725388-5 (DE-588)4037589-4 (DE-588)4631075-7 (DE-588)4139030-1 (DE-588)4143413-4
title	Beyond multi-channel marketing critical issues in dual marketing
title_auth	Beyond multi-channel marketing critical issues in dual marketing
title_exact_search	Beyond multi-channel marketing critical issues in dual marketing
title_full	Beyond multi-channel marketing critical issues in dual marketing edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano
title_fullStr	Beyond multi-channel marketing critical issues in dual marketing edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano
title_full_unstemmed	Beyond multi-channel marketing critical issues in dual marketing edited by Maria Palazzo, Pantea Foroudi, Alfonso Siano
title_short	Beyond multi-channel marketing
title_sort	beyond multi channel marketing critical issues in dual marketing
title_sub	critical issues in dual marketing
topic	Business-to-Consumer (DE-588)7619259-3 gnd Mehrgleisiger Vertrieb (DE-588)4725388-5 gnd Marketing (DE-588)4037589-4 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Computerunterstütztes Verfahren (DE-588)4139030-1 gnd
topic_facet	Business-to-Consumer Mehrgleisiger Vertrieb Marketing Business-to-Business-Marketing Computerunterstütztes Verfahren Aufsatzsammlung
url	https://doi.org/10.1108/9781838676858
work_keys_str_mv	AT palazzomaria beyondmultichannelmarketingcriticalissuesindualmarketing AT foroudipantea beyondmultichannelmarketingcriticalissuesindualmarketing AT sianoalfonso beyondmultichannelmarketingcriticalissuesindualmarketing

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