Management and economics of communication:
This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provid...
Gespeichert in:
| Weitere beteiligte Personen: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston; Berlin
De Gruyter
[2020]
|
| Schriftenreihe: | Handbooks of communication science
volume 30 |
| Schlagwörter: | |
| Links: | https://doi.org/10.1515/9783110589542 https://doi.org/10.1515/9783110589542 https://doi.org/10.1515/9783110589542 https://doi.org/10.1515/9783110589542 https://doi.org/10.1515/9783110589542 https://doi.org/10.1515/9783110589542 https://doi.org/10.1515/9783110589542 https://doi.org/10.1515/9783110589542 https://doi.org/10.1515/9783110589542 https://doi.org/10.1515/9783110589542 https://doi.org/10.1515/9783110589542 https://doi.org/10.1515/9783110589542 https://doi.org/10.1515/9783110589542 |
| Zusammenfassung: | This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter)2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters)3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters)4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters)5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters)6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication |
| Umfang: | 1 Online-Ressource (XI, 511 Seiten) Illustrationen, Diagramme |
| ISBN: | 9783110589542 9783110587203 |
| DOI: | 10.1515/9783110589542 |
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Datensatz im Suchindex
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| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | De Gruyter |
| record_format | marc |
| series | Handbooks of communication science |
| series2 | Handbooks of communication science |
| spelling | Management and economics of communication edited by M. Bjørn Rimscha in cooperation with Stephanie Kienzler Boston; Berlin De Gruyter [2020] © 2020 1 Online-Ressource (XI, 511 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Handbooks of communication science volume 30 This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication.It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter)2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters)3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters)4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters)5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters)6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication Communications Econonomics Management LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Management (DE-588)4037278-9 gnd rswk-swf Wirtschaft (DE-588)4066399-1 gnd rswk-swf Kommunikationsforschung (DE-588)4114259-7 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Wirtschaft (DE-588)4066399-1 s Kommunikation (DE-588)4031883-7 s Kommunikationsforschung (DE-588)4114259-7 s Management (DE-588)4037278-9 s DE-604 Rimscha, M. Bjørn von 1978- (DE-588)1028551509 edt Kienzler, Stephanie Sonstige (DE-588)1154417387 oth Erscheint auch als Druck-Ausgabe 978-3-11-058716-6 Handbooks of communication science volume 30 (DE-604)BV040878916 30 https://doi.org/10.1515/9783110589542 Verlag URL des Erstveröffentlichers Volltext |
| spellingShingle | Management and economics of communication Handbooks of communication science Communications Econonomics Management LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Management (DE-588)4037278-9 gnd Wirtschaft (DE-588)4066399-1 gnd Kommunikationsforschung (DE-588)4114259-7 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4037278-9 (DE-588)4066399-1 (DE-588)4114259-7 (DE-588)4031883-7 (DE-588)4143413-4 |
| title | Management and economics of communication |
| title_auth | Management and economics of communication |
| title_exact_search | Management and economics of communication |
| title_full | Management and economics of communication edited by M. Bjørn Rimscha in cooperation with Stephanie Kienzler |
| title_fullStr | Management and economics of communication edited by M. Bjørn Rimscha in cooperation with Stephanie Kienzler |
| title_full_unstemmed | Management and economics of communication edited by M. Bjørn Rimscha in cooperation with Stephanie Kienzler |
| title_short | Management and economics of communication |
| title_sort | management and economics of communication |
| topic | Communications Econonomics Management LANGUAGE ARTS & DISCIPLINES / Communication Studies bisacsh Management (DE-588)4037278-9 gnd Wirtschaft (DE-588)4066399-1 gnd Kommunikationsforschung (DE-588)4114259-7 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Communications Econonomics Management LANGUAGE ARTS & DISCIPLINES / Communication Studies Wirtschaft Kommunikationsforschung Kommunikation Aufsatzsammlung |
| url | https://doi.org/10.1515/9783110589542 |
| volume_link | (DE-604)BV040878916 |
| work_keys_str_mv | AT rimschambjørnvon managementandeconomicsofcommunication AT kienzlerstephanie managementandeconomicsofcommunication |