Do you compute?: selling tech from the atomic age to the Y2K bug 1950-1999
Gespeichert in:
| Weitere beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
[Los Angeles]
Hat & Beard Press
[2019]
|
| Schlagwörter: | |
| Links: | http://swbplus.bsz-bw.de/bsz1689836210inh.htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032135591&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Abstract: | Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more. 'Do You Compute?' is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a handheld device. Accompanied by two essays - one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller - and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world |
| Umfang: | 235 Seiten |
| ISBN: | 099161982X 9780991619825 |
Internformat
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| 520 | 3 | |a Before Alexa and the iPhone, there was the large and unwieldy mainframe computer. In the postwar 1950s, computers were mostly used for aerospace and accounting purposes. To the public at large, they were on a rung that existed somewhere between engineering and science fiction. Magazine ads and marketing brochures were designed to create a fantasy surrounding these machines for prospective clients: Higher profit margins! Creativity unleashed! Total automation! With the invention of the microchip in the 1970s came the PC and video games, which shifted the target of computer advertising from corporations to the individual. By the end of the millennium, the notion of selling tech burst wide open to include robots, cell phones, blogs, online dating services, and much, much more. 'Do You Compute?' is a broad survey featuring the very best of computer advertising in the 20th century. From the Atomic Age to the Y2K bug, this volume presents a connoisseur's selection of graphic gems culled from museums, university archives, and private collections to illustrate the evolution of the computer from its early days as a hulking piece of machinery to its current state as a handheld device. Accompanied by two essays - one by cultural anthropologist Ryan Mungia and the other by graphic design historian Steven Heller - and including five different decade-long timelines that highlight some of the most influential moments in computer history, this fun yet meaningful volume is a unique look at the computer and how it has shaped our world | |
| 648 | 7 | |a Geschichte 1950-1999 |2 gnd |9 rswk-swf | |
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| 689 | 0 | 2 | |a Geschichte 1950-1999 |A z |
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| 700 | 1 | |a Mungia, Ryan |4 edt |4 wst | |
| 700 | 1 | |a Gabel, J. C. |4 edt | |
| 700 | 1 | |a Heller, Steven |d 1950- |0 (DE-588)121155560 |4 win | |
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Datensatz im Suchindex
| _version_ | 1819307078275039232 |
|---|---|
| adam_text | HI ::]**: , 1
L ILAKJR !U|;
V
1MHOIHI I TON
V SLL I VHELLER 8
M L.MM I I OH
BILU IUNGIA 18
V II I * *
II I **-1- :E&ACCOUNTING 32
1960-1969
IBM & THE SEVEN DWARFS 74
1970-1979
COMPUTERS GET PERSONAL 126
1980-1989
NEW FRONTIERS 158
1990-1999
CYBERNETIC MEADOW 202
APPENDICES
ENDNOTES 230
BIBLIOGRAPHY 231
CREDITS 232
ACKNOWLEDGMENTS 235
IMPRINT 235
|
| any_adam_object | 1 |
| author2 | Mungia, Ryan Gabel, J. C. |
| author2_role | edt edt |
| author2_variant | r m rm j c g jc jcg |
| author_GND | (DE-588)121155560 |
| author_facet | Mungia, Ryan Gabel, J. C. |
| building | Verbundindex |
| bvnumber | BV046725446 |
| callnumber-first | N - Fine Arts |
| callnumber-label | NK1160-1590 |
| callnumber-raw | NK1160-1590 |
| callnumber-search | NK1160-1590 |
| callnumber-sort | NK 41160 41590 |
| callnumber-subject | NK - Decorative Arts |
| classification_rvk | AP 15040 |
| ctrlnum | (OCoLC)1164612388 (DE-599)KXP1689836210 |
| dewey-full | 745.4 |
| dewey-hundreds | 700 - The arts |
| dewey-ones | 745 - Decorative arts |
| dewey-raw | 745.4 |
| dewey-search | 745.4 |
| dewey-sort | 3745.4 |
| dewey-tens | 740 - Graphic arts and decorative arts |
| discipline | Kunstgeschichte Allgemeines |
| era | Geschichte 1950-1999 gnd |
| era_facet | Geschichte 1950-1999 |
| format | Book |
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| id | DE-604.BV046725446 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:59:13Z |
| institution | BVB |
| isbn | 099161982X 9780991619825 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032135591 |
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| physical | 235 Seiten |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | Hat & Beard Press |
| record_format | marc |
| spellingShingle | Do you compute? selling tech from the atomic age to the Y2K bug 1950-1999 Computer Motiv (DE-588)4121105-4 gnd Werbegrafik (DE-588)4079177-4 gnd |
| subject_GND | (DE-588)4121105-4 (DE-588)4079177-4 (DE-588)4145395-5 |
| title | Do you compute? selling tech from the atomic age to the Y2K bug 1950-1999 |
| title_alt | The evolution of real-time processing |
| title_auth | Do you compute? selling tech from the atomic age to the Y2K bug 1950-1999 |
| title_exact_search | Do you compute? selling tech from the atomic age to the Y2K bug 1950-1999 |
| title_full | Do you compute? selling tech from the atomic age to the Y2K bug 1950-1999 edited by Ryan Mungia & J. C. Gabel |
| title_fullStr | Do you compute? selling tech from the atomic age to the Y2K bug 1950-1999 edited by Ryan Mungia & J. C. Gabel |
| title_full_unstemmed | Do you compute? selling tech from the atomic age to the Y2K bug 1950-1999 edited by Ryan Mungia & J. C. Gabel |
| title_short | Do you compute? |
| title_sort | do you compute selling tech from the atomic age to the y2k bug 1950 1999 |
| title_sub | selling tech from the atomic age to the Y2K bug 1950-1999 |
| topic | Computer Motiv (DE-588)4121105-4 gnd Werbegrafik (DE-588)4079177-4 gnd |
| topic_facet | Computer Motiv Werbegrafik Bildband |
| url | http://swbplus.bsz-bw.de/bsz1689836210inh.htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032135591&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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