Digital marketing strategies for tourism, hospitality, and airline industries:
""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--
Gespeichert in:
Internformat
MARC
LEADER | 00000nam a2200000zc 4500 | ||
---|---|---|---|
001 | BV046655109 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | cr|uuu---uuuuu | ||
008 | 200403s2019 xx o|||| 00||| eng d | ||
020 | |a 9781522597858 |9 978-1-5225-9785-8 | ||
024 | 7 | |a 10.4018/978-1-5225-9783-4 |2 doi | |
035 | |a (ZDB-1-IGE)00223464 | ||
035 | |a (OCoLC)1150858616 | ||
035 | |a (DE-599)BVBBV046655109 | ||
040 | |a DE-604 |b ger |e rda | ||
041 | 0 | |a eng | |
049 | |a DE-20 |a DE-91 |a DE-1049 |a DE-898 |a DE-706 |a DE-1050 |a DE-573 |a DE-83 | ||
082 | 0 | |a 658.8/72 |2 23 | |
245 | 1 | 0 | |a Digital marketing strategies for tourism, hospitality, and airline industries |c Jose Duarte Santos and Oscar Lima Silva, editors |
264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c [2019] | |
300 | |a 1 Online-Ressource (18 PDFs (267 pages)) | ||
336 | |b txt |2 rdacontent | ||
337 | |b c |2 rdamedia | ||
338 | |b cr |2 rdacarrier | ||
500 | |a Description based on title screen (IGI Global, viewed 08/13/2019) | ||
520 | |a ""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"-- | ||
650 | 4 | |a Telemarketing | |
650 | 4 | |a Tourism / Technological innovations | |
650 | 4 | |a Hospitality industry / Technological innovations | |
650 | 4 | |a Airlines / Technological innovations | |
700 | 1 | |a Santos, Jose Duarte |d 1966- |4 edt | |
700 | 1 | |a Silva, Oscar Lima |d 1970- |4 edt | |
776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1522597832 |z 9781522597834 |
912 | |a ZDB-1-IGE | ||
912 | |a ZDB-98-IGB | ||
943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032066283 | |
966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4 |l DE-91 |p ZDB-1-IGE |x Verlag |3 Volltext | |
966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4 |l DE-20 |p ZDB-1-IGE |x Verlag |3 Volltext | |
966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4 |l DE-1049 |p ZDB-1-IGE |x Verlag |3 Volltext | |
966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4 |l DE-898 |p ZDB-1-IGE |x Verlag |3 Volltext | |
966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4 |l DE-706 |p ZDB-1-IGE |x Verlag |3 Volltext | |
966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4 |l DE-1050 |p ZDB-1-IGE |x Verlag |3 Volltext | |
966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4 |l DE-573 |p ZDB-1-IGE |x Verlag |3 Volltext | |
966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext |
Datensatz im Suchindex
DE-BY-TUM_katkey | 2468233 |
---|---|
_version_ | 1821932934512246784 |
any_adam_object | |
author2 | Santos, Jose Duarte 1966- Silva, Oscar Lima 1970- |
author2_role | edt edt |
author2_variant | j d s jd jds o l s ol ols |
author_facet | Santos, Jose Duarte 1966- Silva, Oscar Lima 1970- |
building | Verbundindex |
bvnumber | BV046655109 |
collection | ZDB-1-IGE ZDB-98-IGB |
ctrlnum | (ZDB-1-IGE)00223464 (OCoLC)1150858616 (DE-599)BVBBV046655109 |
dewey-full | 658.8/72 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.8/72 |
dewey-search | 658.8/72 |
dewey-sort | 3658.8 272 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02756nam a2200505zc 4500</leader><controlfield tag="001">BV046655109</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200403s2019 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781522597858</subfield><subfield code="9">978-1-5225-9785-8</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-5225-9783-4</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-1-IGE)00223464</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1150858616</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046655109</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Digital marketing strategies for tourism, hospitality, and airline industries</subfield><subfield code="c">Jose Duarte Santos and Oscar Lima Silva, editors</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2019]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (18 PDFs (267 pages))</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 08/13/2019)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">""This book examines the influence digital marketing on the consumer relationship in the fields of tourism, hospitality. and airline industries"--Provided by publisher"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Telemarketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Tourism / Technological innovations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Hospitality industry / Technological innovations</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Airlines / Technological innovations</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Santos, Jose Duarte</subfield><subfield code="d">1966-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Silva, Oscar Lima</subfield><subfield code="d">1970-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1522597832</subfield><subfield code="z">9781522597834</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-IGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032066283</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-9783-4</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
id | DE-604.BV046655109 |
illustrated | Not Illustrated |
indexdate | 2024-12-20T18:57:27Z |
institution | BVB |
isbn | 9781522597858 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066283 |
oclc_num | 1150858616 |
open_access_boolean | |
owner | DE-20 DE-91 DE-BY-TUM DE-1049 DE-898 DE-BY-UBR DE-706 DE-1050 DE-573 DE-83 |
owner_facet | DE-20 DE-91 DE-BY-TUM DE-1049 DE-898 DE-BY-UBR DE-706 DE-1050 DE-573 DE-83 |
physical | 1 Online-Ressource (18 PDFs (267 pages)) |
psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
publishDate | 2019 |
publishDateSearch | 2019 |
publishDateSort | 2019 |
publisher | IGI Global |
record_format | marc |
spellingShingle | Digital marketing strategies for tourism, hospitality, and airline industries Telemarketing Tourism / Technological innovations Hospitality industry / Technological innovations Airlines / Technological innovations |
title | Digital marketing strategies for tourism, hospitality, and airline industries |
title_auth | Digital marketing strategies for tourism, hospitality, and airline industries |
title_exact_search | Digital marketing strategies for tourism, hospitality, and airline industries |
title_full | Digital marketing strategies for tourism, hospitality, and airline industries Jose Duarte Santos and Oscar Lima Silva, editors |
title_fullStr | Digital marketing strategies for tourism, hospitality, and airline industries Jose Duarte Santos and Oscar Lima Silva, editors |
title_full_unstemmed | Digital marketing strategies for tourism, hospitality, and airline industries Jose Duarte Santos and Oscar Lima Silva, editors |
title_short | Digital marketing strategies for tourism, hospitality, and airline industries |
title_sort | digital marketing strategies for tourism hospitality and airline industries |
topic | Telemarketing Tourism / Technological innovations Hospitality industry / Technological innovations Airlines / Technological innovations |
topic_facet | Telemarketing Tourism / Technological innovations Hospitality industry / Technological innovations Airlines / Technological innovations |
work_keys_str_mv | AT santosjoseduarte digitalmarketingstrategiesfortourismhospitalityandairlineindustries AT silvaoscarlima digitalmarketingstrategiesfortourismhospitalityandairlineindustries |