Exploring the power of electronic word-of-mouth in the services industry:
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
Gespeichert in:
Internformat
MARC
| LEADER | 00000nam a2200000zc 4500 | ||
|---|---|---|---|
| 001 | BV046655004 | ||
| 003 | DE-604 | ||
| 005 | 00000000000000.0 | ||
| 007 | cr|uuu---uuuuu | ||
| 008 | 200403s2020 xx o|||| 00||| eng d | ||
| 020 | |a 9781522585770 |9 978-1-5225-8577-0 | ||
| 024 | 7 | |a 10.4018/978-1-5225-8575-6 |2 doi | |
| 035 | |a (ZDB-1-IGE)00218512 | ||
| 035 | |a (OCoLC)1125188208 | ||
| 035 | |a (DE-599)BVBBV046655004 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-20 |a DE-91 |a DE-1049 |a DE-573 |a DE-898 |a DE-706 |a DE-1050 |a DE-83 | ||
| 082 | 0 | |a 658.8/72 |2 23 | |
| 245 | 1 | 0 | |a Exploring the power of electronic word-of-mouth in the services industry |c Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors |
| 264 | 1 | |a Hershey, Pennsylvania |b IGI Global |c [2020] | |
| 300 | |a 1 Online-Ressource (27 PDFs (463 pages)) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Description based on title screen (IGI Global, viewed 07/32/2019) | ||
| 520 | |a "This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"-- | ||
| 650 | 4 | |a Word-of-mouth advertising | |
| 650 | 4 | |a Internet advertising | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Service industries / Marketing | |
| 650 | 0 | 7 | |a Dienstleistungssektor |0 (DE-588)4012183-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Viral Marketing |0 (DE-588)7564917-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketingmanagement |0 (DE-588)4168907-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Dienstleistungssektor |0 (DE-588)4012183-5 |D s |
| 689 | 0 | 1 | |a Viral Marketing |0 (DE-588)7564917-2 |D s |
| 689 | 0 | 2 | |a Verbraucherverhalten |0 (DE-588)4062644-1 |D s |
| 689 | 0 | 3 | |a Marketingmanagement |0 (DE-588)4168907-0 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 700 | 1 | |a Kaufmann, Hans Ruediger |d 1958- |4 edt | |
| 700 | 1 | |a Loureiro, Sandra Maria Correia |d 1967- |4 edt | |
| 776 | 0 | 8 | |i Erscheint auch als |n Druck-Ausgabe |z 1522585753 |z 9781522585756 |
| 912 | |a ZDB-1-IGE | ||
| 912 | |a ZDB-98-IGB | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-032066178 | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6 |l DE-91 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6 |l DE-20 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6 |l DE-1049 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6 |l DE-573 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6 |l DE-898 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6 |l DE-706 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6 |l DE-1050 |p ZDB-1-IGE |x Verlag |3 Volltext | |
| 966 | e | |u http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6 |l DE-83 |p ZDB-98-IGB |q TUB_EBS_IGB |x Verlag |3 Volltext | |
Datensatz im Suchindex
| DE-BY-OTHR_katkey | 6365734 |
|---|---|
| DE-BY-TUM_katkey | 2468128 |
| _version_ | 1831257458881855488 |
| any_adam_object | |
| author2 | Kaufmann, Hans Ruediger 1958- Loureiro, Sandra Maria Correia 1967- |
| author2_role | edt edt |
| author2_variant | h r k hr hrk s m c l smc smcl |
| author_facet | Kaufmann, Hans Ruediger 1958- Loureiro, Sandra Maria Correia 1967- |
| building | Verbundindex |
| bvnumber | BV046655004 |
| collection | ZDB-1-IGE ZDB-98-IGB |
| ctrlnum | (ZDB-1-IGE)00218512 (OCoLC)1125188208 (DE-599)BVBBV046655004 |
| dewey-full | 658.8/72 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/72 |
| dewey-search | 658.8/72 |
| dewey-sort | 3658.8 272 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>03449nam a2200625zc 4500</leader><controlfield tag="001">BV046655004</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">cr|uuu---uuuuu</controlfield><controlfield tag="008">200403s2020 xx o|||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781522585770</subfield><subfield code="9">978-1-5225-8577-0</subfield></datafield><datafield tag="024" ind1="7" ind2=" "><subfield code="a">10.4018/978-1-5225-8575-6</subfield><subfield code="2">doi</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(ZDB-1-IGE)00218512</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1125188208</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV046655004</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-20</subfield><subfield code="a">DE-91</subfield><subfield code="a">DE-1049</subfield><subfield code="a">DE-573</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-706</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-83</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/72</subfield><subfield code="2">23</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Exploring the power of electronic word-of-mouth in the services industry</subfield><subfield code="c">Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hershey, Pennsylvania</subfield><subfield code="b">IGI Global</subfield><subfield code="c">[2020]</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 Online-Ressource (27 PDFs (463 pages))</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">c</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">cr</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Description based on title screen (IGI Global, viewed 07/32/2019)</subfield></datafield><datafield tag="520" ind1=" " ind2=" "><subfield code="a">"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Word-of-mouth advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Internet marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Service industries / Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Dienstleistungssektor</subfield><subfield code="0">(DE-588)4012183-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Viral Marketing</subfield><subfield code="0">(DE-588)7564917-2</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Dienstleistungssektor</subfield><subfield code="0">(DE-588)4012183-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Viral Marketing</subfield><subfield code="0">(DE-588)7564917-2</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Verbraucherverhalten</subfield><subfield code="0">(DE-588)4062644-1</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Marketingmanagement</subfield><subfield code="0">(DE-588)4168907-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kaufmann, Hans Ruediger</subfield><subfield code="d">1958-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Loureiro, Sandra Maria Correia</subfield><subfield code="d">1967-</subfield><subfield code="4">edt</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Druck-Ausgabe</subfield><subfield code="z">1522585753</subfield><subfield code="z">9781522585756</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-1-IGE</subfield></datafield><datafield tag="912" ind1=" " ind2=" "><subfield code="a">ZDB-98-IGB</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-032066178</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6</subfield><subfield code="l">DE-91</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6</subfield><subfield code="l">DE-20</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6</subfield><subfield code="l">DE-1049</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6</subfield><subfield code="l">DE-573</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6</subfield><subfield code="l">DE-898</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6</subfield><subfield code="l">DE-706</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6</subfield><subfield code="l">DE-1050</subfield><subfield code="p">ZDB-1-IGE</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield><datafield tag="966" ind1="e" ind2=" "><subfield code="u">http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-8575-6</subfield><subfield code="l">DE-83</subfield><subfield code="p">ZDB-98-IGB</subfield><subfield code="q">TUB_EBS_IGB</subfield><subfield code="x">Verlag</subfield><subfield code="3">Volltext</subfield></datafield></record></collection> |
| id | DE-604.BV046655004 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:57:27Z |
| institution | BVB |
| isbn | 9781522585770 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066178 |
| oclc_num | 1125188208 |
| open_access_boolean | |
| owner | DE-20 DE-91 DE-BY-TUM DE-1049 DE-573 DE-898 DE-BY-UBR DE-706 DE-1050 DE-83 |
| owner_facet | DE-20 DE-91 DE-BY-TUM DE-1049 DE-573 DE-898 DE-BY-UBR DE-706 DE-1050 DE-83 |
| physical | 1 Online-Ressource (27 PDFs (463 pages)) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Exploring the power of electronic word-of-mouth in the services industry Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Dienstleistungssektor (DE-588)4012183-5 gnd Viral Marketing (DE-588)7564917-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4012183-5 (DE-588)7564917-2 (DE-588)4168907-0 (DE-588)4062644-1 |
| title | Exploring the power of electronic word-of-mouth in the services industry |
| title_auth | Exploring the power of electronic word-of-mouth in the services industry |
| title_exact_search | Exploring the power of electronic word-of-mouth in the services industry |
| title_full | Exploring the power of electronic word-of-mouth in the services industry Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors |
| title_fullStr | Exploring the power of electronic word-of-mouth in the services industry Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors |
| title_full_unstemmed | Exploring the power of electronic word-of-mouth in the services industry Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors |
| title_short | Exploring the power of electronic word-of-mouth in the services industry |
| title_sort | exploring the power of electronic word of mouth in the services industry |
| topic | Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Dienstleistungssektor (DE-588)4012183-5 gnd Viral Marketing (DE-588)7564917-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Dienstleistungssektor Viral Marketing Marketingmanagement Verbraucherverhalten |
| work_keys_str_mv | AT kaufmannhansruediger exploringthepowerofelectronicwordofmouthintheservicesindustry AT loureirosandramariacorreia exploringthepowerofelectronicwordofmouthintheservicesindustry |