Exploring the power of electronic word-of-mouth in the services industry:
"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--
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| 245 | 1 | 0 | |a Exploring the power of electronic word-of-mouth in the services industry |c Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors |
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| id | DE-604.BV046655004 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-20T18:57:27Z |
| institution | BVB |
| isbn | 9781522585770 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032066178 |
| oclc_num | 1125188208 |
| open_access_boolean | |
| owner | DE-20 DE-91 DE-BY-TUM DE-1049 DE-573 DE-898 DE-BY-UBR DE-706 DE-1050 DE-83 |
| owner_facet | DE-20 DE-91 DE-BY-TUM DE-1049 DE-573 DE-898 DE-BY-UBR DE-706 DE-1050 DE-83 |
| physical | 1 Online-Ressource (27 PDFs (463 pages)) |
| psigel | ZDB-1-IGE ZDB-98-IGB ZDB-98-IGB TUB_EBS_IGB |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | IGI Global |
| record_format | marc |
| spellingShingle | Exploring the power of electronic word-of-mouth in the services industry Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Dienstleistungssektor (DE-588)4012183-5 gnd Viral Marketing (DE-588)7564917-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| subject_GND | (DE-588)4012183-5 (DE-588)7564917-2 (DE-588)4168907-0 (DE-588)4062644-1 |
| title | Exploring the power of electronic word-of-mouth in the services industry |
| title_auth | Exploring the power of electronic word-of-mouth in the services industry |
| title_exact_search | Exploring the power of electronic word-of-mouth in the services industry |
| title_full | Exploring the power of electronic word-of-mouth in the services industry Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors |
| title_fullStr | Exploring the power of electronic word-of-mouth in the services industry Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors |
| title_full_unstemmed | Exploring the power of electronic word-of-mouth in the services industry Hans Ruediger Kaufmann and Sandra Maria Correia Loureiro, editors |
| title_short | Exploring the power of electronic word-of-mouth in the services industry |
| title_sort | exploring the power of electronic word of mouth in the services industry |
| topic | Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Dienstleistungssektor (DE-588)4012183-5 gnd Viral Marketing (DE-588)7564917-2 gnd Marketingmanagement (DE-588)4168907-0 gnd Verbraucherverhalten (DE-588)4062644-1 gnd |
| topic_facet | Word-of-mouth advertising Internet advertising Internet marketing Service industries / Marketing Dienstleistungssektor Viral Marketing Marketingmanagement Verbraucherverhalten |
| work_keys_str_mv | AT kaufmannhansruediger exploringthepowerofelectronicwordofmouthintheservicesindustry AT loureirosandramariacorreia exploringthepowerofelectronicwordofmouthintheservicesindustry |