Measurement in marketing:
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Boston ; Delft
now
[2019]
|
| Schriftenreihe: | Foundations and trends in marketing
volume 12, issue 4 (2019) |
| Schlagwörter: | |
| Umfang: | 127 Seiten Illustrationen |
| ISBN: | 9781680836042 |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
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| 020 | |a 9781680836042 |9 978-1-68083-604-2 | ||
| 035 | |a (OCoLC)1164608175 | ||
| 035 | |a (DE-599)KXP1689563052 | ||
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| 100 | 1 | |a Baumgartner, Hans |e Verfasser |0 (DE-588)171254775 |4 aut | |
| 245 | 1 | 0 | |a Measurement in marketing |c Hans Baumgartner (The Pennsylvania State University, USA) ; Bert Weijters (Ghent University, Belgium) |
| 264 | 1 | |a Boston ; Delft |b now |c [2019] | |
| 300 | |a 127 Seiten |b Illustrationen | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Foundations and trends in marketing |v volume 12, issue 4 (2019) | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Messung |0 (DE-588)4038852-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Leistungsmessung |0 (DE-588)4167290-2 |2 gnd |9 rswk-swf |
| 653 | 0 | |a Messung / (DE-627)091377455 / (DE-STW)19033-4 | |
| 653 | 0 | |a Marketing / (DE-627)091376297 / (DE-STW)12766-3 | |
| 653 | 0 | |a Performance-Messung / (DE-627)091382688 / (DE-STW)24856-0 | |
| 653 | 0 | |a Marktforschung / (DE-627)091376394 / (DE-STW)12774-4 | |
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| 689 | 0 | 2 | |a Leistungsmessung |0 (DE-588)4167290-2 |D s |
| 689 | 0 | |C b |5 DE-604 | |
| 700 | 1 | |a Weijters, Bert |e Verfasser |0 (DE-588)1210204703 |4 aut | |
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| 830 | 0 | |a Foundations and trends in marketing |v volume 12, issue 4 (2019) |w (DE-604)BV022936683 |9 12,4 | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Baumgartner, Hans Weijters, Bert |
| author_GND | (DE-588)171254775 (DE-588)1210204703 |
| author_facet | Baumgartner, Hans Weijters, Bert |
| author_role | aut aut |
| author_sort | Baumgartner, Hans |
| author_variant | h b hb b w bw |
| building | Verbundindex |
| bvnumber | BV046627715 |
| classification_rvk | QP 612 |
| ctrlnum | (OCoLC)1164608175 (DE-599)KXP1689563052 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046627715 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:56:41Z |
| institution | BVB |
| isbn | 9781680836042 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-032039315 |
| oclc_num | 1164608175 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 127 Seiten Illustrationen |
| publishDate | 2019 |
| publishDateSearch | 2019 |
| publishDateSort | 2019 |
| publisher | now |
| record_format | marc |
| series | Foundations and trends in marketing |
| series2 | Foundations and trends in marketing |
| spelling | Baumgartner, Hans Verfasser (DE-588)171254775 aut Measurement in marketing Hans Baumgartner (The Pennsylvania State University, USA) ; Bert Weijters (Ghent University, Belgium) Boston ; Delft now [2019] 127 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Foundations and trends in marketing volume 12, issue 4 (2019) Marketing (DE-588)4037589-4 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf Leistungsmessung (DE-588)4167290-2 gnd rswk-swf Messung / (DE-627)091377455 / (DE-STW)19033-4 Marketing / (DE-627)091376297 / (DE-STW)12766-3 Performance-Messung / (DE-627)091382688 / (DE-STW)24856-0 Marktforschung / (DE-627)091376394 / (DE-STW)12774-4 Marketing (DE-588)4037589-4 s Messung (DE-588)4038852-9 s Leistungsmessung (DE-588)4167290-2 s b DE-604 Weijters, Bert Verfasser (DE-588)1210204703 aut Erscheint auch als Online-Ausgabe 10.1561/17000000058 Foundations and trends in marketing volume 12, issue 4 (2019) (DE-604)BV022936683 12,4 |
| spellingShingle | Baumgartner, Hans Weijters, Bert Measurement in marketing Foundations and trends in marketing Marketing (DE-588)4037589-4 gnd Messung (DE-588)4038852-9 gnd Leistungsmessung (DE-588)4167290-2 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4038852-9 (DE-588)4167290-2 |
| title | Measurement in marketing |
| title_auth | Measurement in marketing |
| title_exact_search | Measurement in marketing |
| title_full | Measurement in marketing Hans Baumgartner (The Pennsylvania State University, USA) ; Bert Weijters (Ghent University, Belgium) |
| title_fullStr | Measurement in marketing Hans Baumgartner (The Pennsylvania State University, USA) ; Bert Weijters (Ghent University, Belgium) |
| title_full_unstemmed | Measurement in marketing Hans Baumgartner (The Pennsylvania State University, USA) ; Bert Weijters (Ghent University, Belgium) |
| title_short | Measurement in marketing |
| title_sort | measurement in marketing |
| topic | Marketing (DE-588)4037589-4 gnd Messung (DE-588)4038852-9 gnd Leistungsmessung (DE-588)4167290-2 gnd |
| topic_facet | Marketing Messung Leistungsmessung |
| volume_link | (DE-604)BV022936683 |
| work_keys_str_mv | AT baumgartnerhans measurementinmarketing AT weijtersbert measurementinmarketing |