The power of experiments: decision making in a data-driven world
Gespeichert in:
| Beteiligte Personen: | , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cambridge, MA
The MIT Press
[2020]
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| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032033911&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xiv, 211 Seiten Illustrationen |
| ISBN: | 9780262043878 9780262542272 |
Internformat
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Datensatz im Suchindex
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Contents Preface vii Acknowledgments xi Part I: Breaking Out of the Lab 1 I : The Power of Experiments 3 2: The Rise of Experiments in Psychology and Economics 17 3: The Rise of Behavioral Experiments in Policymaking 45 Part II: Experiments in the Tech Sector 59 4: 5: 6: 7: 8: 9: 10: From the Behavioral Insights Team to Booking.com #AirbnbWhileBlack 75 eBay's $50 Million Advertising Mistake 91 Deep Discounts at Alibaba 99 Shrouded Fees at StubHub 105 Market-Level Experiments at Uber 113 The Facebook Blues 121 Part III: Experimenting for the Social Good 133 II : Behavioral Experiments for the Social Good 12: Healthy, Wealthy, and Wise 145 135 61
13: The Behavior Change for Good Project 14: The Ethics of Experimentation 173 15: A Final Case for Experiments and Some Concluding Lessons Notes 189 Index 203 177 161 |
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| language | English |
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| spelling | Luca, Michael Verfasser (DE-588)1082312142 aut The power of experiments decision making in a data-driven world Michael Luca and Max H. Bazerman Cambridge, MA The MIT Press [2020] xiv, 211 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Entscheidungsfindung (DE-588)4113446-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Entscheidungsfindung (DE-588)4113446-1 s Unternehmen (DE-588)4061963-1 s DE-604 Bazerman, Max H. Verfasser (DE-588)170024512 aut Erscheint auch als Online-Ausgabe 978-0-262-35825-5 Digitalisierung UB Bamberg - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=032033911&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | The power of experiments decision making in a data-driven world |
| title_auth | The power of experiments decision making in a data-driven world |
| title_exact_search | The power of experiments decision making in a data-driven world |
| title_full | The power of experiments decision making in a data-driven world Michael Luca and Max H. Bazerman |
| title_fullStr | The power of experiments decision making in a data-driven world Michael Luca and Max H. Bazerman |
| title_full_unstemmed | The power of experiments decision making in a data-driven world Michael Luca and Max H. Bazerman |
| title_short | The power of experiments |
| title_sort | the power of experiments decision making in a data driven world |
| title_sub | decision making in a data-driven world |
| topic | Entscheidungsfindung (DE-588)4113446-1 gnd Unternehmen (DE-588)4061963-1 gnd |
| topic_facet | Entscheidungsfindung Unternehmen |
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