Book clubs and book commerce:
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Bibliographische Detailangaben
Beteilige Person: Norrick-Rühl, Corinna 1985- (VerfasserIn)
Format: Buch
Sprache:Englisch
Veröffentlicht: Cambridge Cambridge University Press 2019
Schriftenreihe:Cambridge elements: Elements in publishing and book culture
Schlagwörter:
Abstract:In the twentieth century, cumulative millions of readers received books by mail from clubs like the Book-of-the-Month Club, the Book Society or Bertelsmann Club. This Element offers an introduction to book clubs as a distribution channel and cultural phenomenon, and shows that book clubs and book commerce are linked inextricably. It argues that a global perspective is necessary to understand the cultural and economic impact of book clubs in the twentieth and into the twenty-first century. It also explores central reasons for book club membership, condensing them into four succinct categories: convenience, community, concession and, most importantly, curation
Umfang:100 Seiten
ISBN:9781108708814