Understanding engagement in transmedia culture:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
London ; New York
Routledge
2020
|
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031847078&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031847078&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xi, 198 Seiten Diagramme |
| ISBN: | 9781138632790 9781138632783 |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS List offigures viii Acknowledgements x Introduction: what’s in a word? 1 1 Understanding engagement as transmedia 18 2 Conversation vs captivation: the type of engagement 50 3 Affect and affection: the form of engagement 76 4 Calculating the cost: the cognitive and contextual work of engagement 102 Engagement that’s worth it: valuing engagement as economic and discursive commodity 126 The temporal dynamics of engagement 150 5 6 Conclusion 173 Appendix Bibliography Index 177 180 196
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accessibfe and insightful book. Evan’s work is crucial to interactions with the ever-expandi ng media content tirat protMsrates around us, revealing՜ what it is .to be engaged and how it is to be engaging.* ь і ո ai Sarah,Atkinson, Professor of Screen Media Head of Culture, Medio Creative Industries
Department,,King’s College London This book offers a new, interdisciplinary model for understanding
audience engagement as a type öf behaviour, a form öf responfe arfo a cost to audiences that, combined, offer valué to the screen industries. / Audience ‘engagement’ has become the key priority of the screen industries. Understanding Engagement in Transmedia Culture explicitly asks what audiences and screen practitioners mean when they say content is ‘engaging’ ánd՛ uses audience focus groups and practitioner interviews to offer a model for understanding thè relationship between the scheen industry, the content it produces and its audiences, in particular, themodel addresses engagement within transmedia culture. As digital screen technologies proliferate audiences movė seamlessly across and between different devices, content formats and distribution platforms, blurring the boundaries between film, television and videogames. This book offers a way of understanding audience enļņgemēnt that is not restricted to a single media but instead accounts for and adapts to the various ways in which screen Content is experienced. Offering a unique approach by presenting practitioner and audience perspectives, it is perfect for students and scholars working in film and television studies, as welf as media industries and audience studies. , sis Associate Professor of Film and Television Studies at the University of Nottingham, UK. Her research explores the intersection between media industries, audiences, technology and narrative. She is the author of Tnmsmedia Television: Audiences, New Media and Daily Life (Routledge, 2011). ,
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| spellingShingle | Evans, Elizabeth 1935- Understanding engagement in transmedia culture |
| title | Understanding engagement in transmedia culture |
| title_auth | Understanding engagement in transmedia culture |
| title_exact_search | Understanding engagement in transmedia culture |
| title_full | Understanding engagement in transmedia culture Elizabeth Evans |
| title_fullStr | Understanding engagement in transmedia culture Elizabeth Evans |
| title_full_unstemmed | Understanding engagement in transmedia culture Elizabeth Evans |
| title_short | Understanding engagement in transmedia culture |
| title_sort | understanding engagement in transmedia culture |
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