Global marketing:
Gespeichert in:
Beteiligte Personen: | , |
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Format: | Elektronisch E-Book |
Sprache: | Englisch |
Veröffentlicht: |
Harlow, England
Pearson
[2020]
|
Ausgabe: | Tenth edition, global edition |
Schlagwörter: | |
Links: | https://elibrary.pearson.de/book/99.150005/9781292304083 https://ebookcentral.proquest.com/lib/th-deggendorf/detail.action?docID=5892732 https://ebookcentral.proquest.com/lib/hwr/detail.action?docID=5892732 https://elibrary.pearson.de/book/99.150005/9781292304083 https://ebookcentral.proquest.com/lib/uniregensburg-ebooks/detail.action?docID=5892732 |
Umfang: | 1 Online-Ressource (627 Seiten) Illustrationen, Diagramme |
ISBN: | 9781292304083 |
Internformat
MARC
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245 | 1 | 0 | |a Global marketing |c Mark C. Green (Simpson College), Warren J. Keegan (Late, Pace University) |
250 | |a Tenth edition, global edition | ||
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300 | |a 1 Online-Ressource (627 Seiten) |b Illustrationen, Diagramme | ||
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Datensatz im Suchindex
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---|---|
adam_text | |
any_adam_object | |
author | Green, Mark C. Keegan, Warren J. 1936-2014 |
author_GND | (DE-588)1067452613 (DE-588)123495075 |
author_facet | Green, Mark C. Keegan, Warren J. 1936-2014 |
author_role | aut aut |
author_sort | Green, Mark C. |
author_variant | m c g mc mcg w j k wj wjk |
building | Verbundindex |
bvnumber | BV046406959 |
classification_rvk | QP 680 |
collection | ZDB-30-PQE ZDB-150-PEB |
ctrlnum | (ZDB-30-PQE)EBC5892732 (ZDB-150-PEB)978-1-292-30408-3 (OCoLC)1140175736 (DE-599)BVBBV046406959 |
discipline | Wirtschaftswissenschaften |
edition | Tenth edition, global edition |
format | Electronic eBook |
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genre | 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content |
genre_facet | Fallstudiensammlung |
id | DE-604.BV046406959 |
illustrated | Illustrated |
indexdate | 2025-01-11T13:37:46Z |
institution | BVB |
isbn | 9781292304083 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031819647 |
oclc_num | 1140175736 |
open_access_boolean | |
owner | DE-1050 DE-Aug4 DE-355 DE-BY-UBR DE-2070s DE-83 |
owner_facet | DE-1050 DE-Aug4 DE-355 DE-BY-UBR DE-2070s DE-83 |
physical | 1 Online-Ressource (627 Seiten) Illustrationen, Diagramme |
psigel | ZDB-30-PQE ZDB-150-PEB ZDB-150-PEB FHA_PDA_PEB_Kauf ZDB-30-PQE FHD01_PQE_Kauf ZDB-150-PEB TUB_EBS_Pearson ZDB-30-PQE UBR_Pick&Choose 2020 40/1 |
publishDate | 2020 |
publishDateSearch | 2020 |
publishDateSort | 2020 |
publisher | Pearson |
record_format | marc |
spelling | Green, Mark C. Verfasser (DE-588)1067452613 aut Global marketing Mark C. Green (Simpson College), Warren J. Keegan (Late, Pace University) Tenth edition, global edition Harlow, England Pearson [2020] 1 Online-Ressource (627 Seiten) Illustrationen, Diagramme txt rdacontent c rdamedia cr rdacarrier Export marketing Internationales Marketing (DE-588)4125431-4 gnd rswk-swf 1\p (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s 2\p DE-604 Keegan, Warren J. 1936-2014 Verfasser (DE-588)123495075 aut Original Erscheint auch als Druck-Ausgabe 978-1-292-30402-1 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Green, Mark C. Keegan, Warren J. 1936-2014 Global marketing Export marketing Internationales Marketing (DE-588)4125431-4 gnd |
subject_GND | (DE-588)4125431-4 (DE-588)4522595-3 |
title | Global marketing |
title_auth | Global marketing |
title_exact_search | Global marketing |
title_full | Global marketing Mark C. Green (Simpson College), Warren J. Keegan (Late, Pace University) |
title_fullStr | Global marketing Mark C. Green (Simpson College), Warren J. Keegan (Late, Pace University) |
title_full_unstemmed | Global marketing Mark C. Green (Simpson College), Warren J. Keegan (Late, Pace University) |
title_short | Global marketing |
title_sort | global marketing |
topic | Export marketing Internationales Marketing (DE-588)4125431-4 gnd |
topic_facet | Export marketing Internationales Marketing Fallstudiensammlung |
work_keys_str_mv | AT greenmarkc globalmarketing AT keeganwarrenj globalmarketing |