Marketing National Parks for Sustainable Tourism:

This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main them...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Beteiligte Personen: Wearing, Stephen L. (VerfasserIn), Schweinsberg, Stephen (VerfasserIn), Tower, John (VerfasserIn)
Format: Elektronisch E-Book
Sprache:Englisch
Veröffentlicht: Blue Ridge Summit, PA Multilingual Matters [2016]
Schriftenreihe:Aspects of Tourism
Schlagwörter:
Links:https://doi.org/10.21832/9781845415594
https://doi.org/10.21832/9781845415594
https://doi.org/10.21832/9781845415594
https://doi.org/10.21832/9781845415594
https://doi.org/10.21832/9781845415594
https://doi.org/10.21832/9781845415594
https://doi.org/10.21832/9781845415594
https://doi.org/10.21832/9781845415594
Zusammenfassung:This book offers a comprehensive overview of the key principles and challenges involved in tourism marketing in a national park context. It provides a framework to apply marketing principles to inform practices and guide the sustainable management of national parks and protected areas. The main themes address the foundation principles of marketing and contextualise these principles around a series of key insights and challenges related to the delivery of sustainable tourism services in national parks. The book centres on the issues faced by park managers as they address the need to manage national parks sustainably for future generations. It will be of interest to natural resource and tourism students, tourism scholars and natural resource managers as well as researchers in the areas of geography and forestry
Beschreibung:Description based on online resource; title from PDF title page (publisher's Web site, viewed 24. Jan 2020)
Umfang:1 online resource
ISBN:9781845415594
DOI:10.21832/9781845415594