International marketing strategy: the country of origin effect on decision-making in practice
Gespeichert in:
| Beteiligte Personen: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Cham
Springer
[2020]
|
| Schriftenreihe: | International series in advanced management studies
|
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031817371&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Umfang: | xiii, 188 Seiten Illustrationen |
| ISBN: | 9783030335878 |
Internformat
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Datensatz im Suchindex
| _version_ | 1819337373165551616 |
|---|---|
| adam_text | Contents 1 Introduction to the Country of Origin Effect in International Marketing Strategies................................................................................... 1 2 Strategic Entry Modes and Country of Origin Effect............................ 23 3 Country of Origin Valorization in Exporting: Insights from Companies and Foreign Importers........................................................... 39 Country of Origin and International Contractual Marketing Channels: Evidence from Specific Product-Market Perspectives.... 75 From Country of Origin Effect to Brand Origin: Challenges in International Direct Marketing Channels............................................... 97 6 The Role of Country of Origin in Foreign Retailers’ Strategies.......... 119 7 Online Channels and the Country of Origin........................................... 149 8 Conclusion to the Country of Origin Effect on Decision-Making in Practice.......................................................................................................... 181 4 5 xiii
|
| any_adam_object | 1 |
| author | Pegan, Giovanna Vianelli, Donata De Luca, Patrizia |
| author_GND | (DE-588)1023441470 (DE-588)171286081 |
| author_facet | Pegan, Giovanna Vianelli, Donata De Luca, Patrizia |
| author_role | aut aut aut |
| author_sort | Pegan, Giovanna |
| author_variant | g p gp d v dv l p d lp lpd |
| building | Verbundindex |
| bvnumber | BV046404663 |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1145189911 (DE-599)KXP1683605284 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV046404663 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:51:22Z |
| institution | BVB |
| isbn | 9783030335878 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031817371 |
| oclc_num | 1145189911 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | xiii, 188 Seiten Illustrationen |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Springer |
| record_format | marc |
| series2 | International series in advanced management studies |
| spellingShingle | Pegan, Giovanna Vianelli, Donata De Luca, Patrizia International marketing strategy the country of origin effect on decision-making in practice Internationales Marketing (DE-588)4125431-4 gnd Herkunftsland (DE-588)4159599-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4159599-3 (DE-588)4120697-6 |
| title | International marketing strategy the country of origin effect on decision-making in practice |
| title_auth | International marketing strategy the country of origin effect on decision-making in practice |
| title_exact_search | International marketing strategy the country of origin effect on decision-making in practice |
| title_full | International marketing strategy the country of origin effect on decision-making in practice Giovanna Pegan, Donata Vianelli, Patrizia De Luca |
| title_fullStr | International marketing strategy the country of origin effect on decision-making in practice Giovanna Pegan, Donata Vianelli, Patrizia De Luca |
| title_full_unstemmed | International marketing strategy the country of origin effect on decision-making in practice Giovanna Pegan, Donata Vianelli, Patrizia De Luca |
| title_short | International marketing strategy |
| title_sort | international marketing strategy the country of origin effect on decision making in practice |
| title_sub | the country of origin effect on decision-making in practice |
| topic | Internationales Marketing (DE-588)4125431-4 gnd Herkunftsland (DE-588)4159599-3 gnd Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Internationales Marketing Herkunftsland Marketingstrategie |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031817371&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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