Global marketing:
Gespeichert in:
| Beteilige Person: | |
|---|---|
| Format: | Buch |
| Sprache: | Englisch |
| Veröffentlicht: |
Harlow, England ; New York, NY
Pearson
2020
|
| Ausgabe: | 8th edition |
| Schlagwörter: | |
| Links: | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031738567&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| Beschreibung: | Literaturangaben |
| Umfang: | xlvii, 757 Seiten Illustrationen, Diagramme, Karten |
| ISBN: | 9781292251806 1292251808 |
Internformat
MARC
| LEADER | 00000nam a22000001c 4500 | ||
|---|---|---|---|
| 001 | BV046362291 | ||
| 003 | DE-604 | ||
| 005 | 20231116 | ||
| 007 | t| | ||
| 008 | 200130s2020 xxka||| |||| 00||| eng d | ||
| 010 | |a 2019044341 | ||
| 020 | |a 9781292251806 |c pbk. : EUR ca. 72.95 (DE) |9 978-1-292-25180-6 | ||
| 020 | |a 1292251808 |c pbk |9 1-292-25180-8 | ||
| 035 | |a (OCoLC)1140158131 | ||
| 035 | |a (DE-599)KXP1680665456 | ||
| 040 | |a DE-604 |b ger |e rda | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c XA-GB | ||
| 049 | |a DE-573 |a DE-2070s |a DE-1050 |a DE-355 |a DE-Aug4 |a DE-945 |a DE-N2 |a DE-898 |a DE-859 |a DE-862 |a DE-1047 |a DE-473 |a DE-M347 |a DE-860 |a DE-521 | ||
| 050 | 0 | |a HF1416 | |
| 050 | 0 | |a HF1416 .H65 2020 | |
| 082 | 0 | |a 658.8/4 |2 23 | |
| 084 | |a QP 680 |0 (DE-625)141923: |2 rvk | ||
| 100 | 1 | |a Hollensen, Svend |e Verfasser |0 (DE-588)1044269421 |4 aut | |
| 245 | 1 | 0 | |a Global marketing |c Svend Hollensen |
| 250 | |a 8th edition | ||
| 264 | 1 | |a Harlow, England ; New York, NY |b Pearson |c 2020 | |
| 300 | |a xlvii, 757 Seiten |b Illustrationen, Diagramme, Karten | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 0 | 7 | |a Internationales Marketing |0 (DE-588)4125431-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4123623-3 |a Lehrbuch |2 gnd-content | |
| 655 | 7 | |0 (DE-588)4522595-3 |a Fallstudiensammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Internationales Marketing |0 (DE-588)4125431-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, PDF |z 978-1-292-25183-7 |w (DE-604)BV046666319 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe, EPUB |z 978-1-292-25182-0 |
| 780 | 0 | 0 | |i Vorangegangen ist |z 978-1-292-10011-1 |w (DE-604)BV043001082 |
| 856 | 4 | 2 | |m Digitalisierung UB Regensburg - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031738567&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 259 | |a 8 | ||
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-031738567 | |
Datensatz im Suchindex
| _version_ | 1819285436904767488 |
|---|---|
| adam_text | Brief contents Preface xx Acknowledgements xxxiv Publisher s acknowledgements Abbreviations xliv About the author xlviii xxxvi Part I The decision whether to internationalize 1 Global marketing in the firm 3 2 Initiation of internationalization 3 Internationalization theories 51 76 4 Development of the firm s international competitiveness Part I Case studies 1 101 145 Part II Deciding which markets to enter 167 5 Global marketing research 169 6 The political and economic environment 7 The sociocultural environment 203 235 8 The international market selection process Part II Case studies 261 299 Part III Market entry strategies 9 Some approaches to the choice of entry mode 10 Export modes 311 315 332 11 Intermediate modes 12 Hierarchical modes 354 385 13 International sourcing decisions and the role of the subsupplier Part III Case studies 431 405
viii Brief contents Part IV Designing the global marketing programme 14 Product decisions 452 15 Pricing decisions and terms of doing business 16 Distribution decisions 511 550 17 Communication decisions (promotion strategies) Part IV Case studies 445 587 640 Part V Implementing and coordinating the global marketing programme 661 18 Cross-cultural sales negotiations 663 19 Organization and control of the global marketing programme Part V Case studies Index 738 724 691
|
| any_adam_object | 1 |
| author | Hollensen, Svend |
| author_GND | (DE-588)1044269421 |
| author_facet | Hollensen, Svend |
| author_role | aut |
| author_sort | Hollensen, Svend |
| author_variant | s h sh |
| building | Verbundindex |
| bvnumber | BV046362291 |
| callnumber-first | H - Social Science |
| callnumber-label | HF1416 |
| callnumber-raw | HF1416 HF1416 .H65 2020 |
| callnumber-search | HF1416 HF1416 .H65 2020 |
| callnumber-sort | HF 41416 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 680 |
| ctrlnum | (OCoLC)1140158131 (DE-599)KXP1680665456 |
| dewey-full | 658.8/4 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/4 |
| dewey-search | 658.8/4 |
| dewey-sort | 3658.8 14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 8th edition |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02028nam a22004811c 4500</leader><controlfield tag="001">BV046362291</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20231116 </controlfield><controlfield tag="007">t|</controlfield><controlfield tag="008">200130s2020 xxka||| |||| 00||| eng d</controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="a">2019044341</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781292251806</subfield><subfield code="c">pbk. : EUR ca. 72.95 (DE)</subfield><subfield code="9">978-1-292-25180-6</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">1292251808</subfield><subfield code="c">pbk</subfield><subfield code="9">1-292-25180-8</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)1140158131</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)KXP1680665456</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rda</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">xxk</subfield><subfield code="c">XA-GB</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-573</subfield><subfield code="a">DE-2070s</subfield><subfield code="a">DE-1050</subfield><subfield code="a">DE-355</subfield><subfield code="a">DE-Aug4</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-898</subfield><subfield code="a">DE-859</subfield><subfield code="a">DE-862</subfield><subfield code="a">DE-1047</subfield><subfield code="a">DE-473</subfield><subfield code="a">DE-M347</subfield><subfield code="a">DE-860</subfield><subfield code="a">DE-521</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF1416 .H65 2020</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8/4</subfield><subfield code="2">23</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 680</subfield><subfield code="0">(DE-625)141923:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Hollensen, Svend</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1044269421</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Global marketing</subfield><subfield code="c">Svend Hollensen</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">8th edition</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Harlow, England ; New York, NY</subfield><subfield code="b">Pearson</subfield><subfield code="c">2020</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xlvii, 757 Seiten</subfield><subfield code="b">Illustrationen, Diagramme, Karten</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Literaturangaben</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4123623-3</subfield><subfield code="a">Lehrbuch</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4522595-3</subfield><subfield code="a">Fallstudiensammlung</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Internationales Marketing</subfield><subfield code="0">(DE-588)4125431-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, PDF</subfield><subfield code="z">978-1-292-25183-7</subfield><subfield code="w">(DE-604)BV046666319</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe, EPUB</subfield><subfield code="z">978-1-292-25182-0</subfield></datafield><datafield tag="780" ind1="0" ind2="0"><subfield code="i">Vorangegangen ist</subfield><subfield code="z">978-1-292-10011-1</subfield><subfield code="w">(DE-604)BV043001082</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Regensburg - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031738567&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="259" ind1=" " ind2=" "><subfield code="a">8</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-031738567</subfield></datafield></record></collection> |
| genre | (DE-588)4123623-3 Lehrbuch gnd-content (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Lehrbuch Fallstudiensammlung |
| id | DE-604.BV046362291 |
| illustrated | Illustrated |
| indexdate | 2024-12-20T18:50:25Z |
| institution | BVB |
| isbn | 9781292251806 1292251808 |
| language | English |
| lccn | 2019044341 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-031738567 |
| oclc_num | 1140158131 |
| open_access_boolean | |
| owner | DE-573 DE-2070s DE-1050 DE-355 DE-BY-UBR DE-Aug4 DE-945 DE-N2 DE-898 DE-BY-UBR DE-859 DE-862 DE-BY-FWS DE-1047 DE-473 DE-BY-UBG DE-M347 DE-860 DE-521 |
| owner_facet | DE-573 DE-2070s DE-1050 DE-355 DE-BY-UBR DE-Aug4 DE-945 DE-N2 DE-898 DE-BY-UBR DE-859 DE-862 DE-BY-FWS DE-1047 DE-473 DE-BY-UBG DE-M347 DE-860 DE-521 |
| physical | xlvii, 757 Seiten Illustrationen, Diagramme, Karten |
| publishDate | 2020 |
| publishDateSearch | 2020 |
| publishDateSort | 2020 |
| publisher | Pearson |
| record_format | marc |
| spellingShingle | Hollensen, Svend Global marketing Internationales Marketing (DE-588)4125431-4 gnd |
| subject_GND | (DE-588)4125431-4 (DE-588)4123623-3 (DE-588)4522595-3 |
| title | Global marketing |
| title_auth | Global marketing |
| title_exact_search | Global marketing |
| title_full | Global marketing Svend Hollensen |
| title_fullStr | Global marketing Svend Hollensen |
| title_full_unstemmed | Global marketing Svend Hollensen |
| title_short | Global marketing |
| title_sort | global marketing |
| topic | Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Internationales Marketing Lehrbuch Fallstudiensammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=031738567&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT hollensensvend globalmarketing |