Verfügbarkeit: Digital and social media marketing | Technische Universität München

Digital and social media marketing: emerging applications and theoretical development

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Bibliographische Detailangaben
Weitere beteiligte Personen:	Rana, Nripendra P. (HerausgeberIn), Slade, Emma L. (HerausgeberIn), Sahu, Ganesh P. (HerausgeberIn), Kizgin, Hatice (HerausgeberIn), Singh, Nitish 1972- (HerausgeberIn), Dey, Bidit 1977- (HerausgeberIn), Gutierrez, Anabel (HerausgeberIn), Dwivedi, Yogesh K. (HerausgeberIn)
Format:	Buch
Sprache:	Englisch
Veröffentlicht:	Cham Springer [2020]
Schriftenreihe:	Advances in Theory and Practice of Emerging Markets
Schlagwörter:	IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Marketing Online-Marketing Social Media Aufsatzsammlung
Links:	https://www.gbv.de/dms/zbw/1678807001.pdf
Umfang:	xv, 339 Seiten Illustrationen
ISBN:	9783030243739
ISSN:	2522-5006

Internformat

MARC


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Datensatz im Suchindex

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author2	Rana, Nripendra P. Slade, Emma L. Sahu, Ganesh P. Kizgin, Hatice Singh, Nitish 1972- Dey, Bidit 1977- Gutierrez, Anabel Dwivedi, Yogesh K.
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author_facet	Rana, Nripendra P. Slade, Emma L. Sahu, Ganesh P. Kizgin, Hatice Singh, Nitish 1972- Dey, Bidit 1977- Gutierrez, Anabel Dwivedi, Yogesh K.
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dewey-ones	658 - General management 650 - Management and auxiliary services
dewey-raw	658.05 650
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discipline	Wirtschaftswissenschaften
format	Book
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isbn	9783030243739
issn	2522-5006
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series2	Advances in Theory and Practice of Emerging Markets
spelling	Digital and social media marketing emerging applications and theoretical development Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, editors Cham Springer [2020] xv, 339 Seiten Illustrationen txt rdacontent n rdamedia nc rdacarrier Advances in Theory and Practice of Emerging Markets 2522-5006 IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Marketing (DE-588)4037589-4 gnd rswk-swf Online-Marketing (DE-588)7706419-7 gnd rswk-swf Social Media (DE-588)4639271-3 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Social Media (DE-588)4639271-3 s Marketing (DE-588)4037589-4 s 2\p DE-604 Online-Marketing (DE-588)7706419-7 s 3\p DE-604 Rana, Nripendra P. (DE-588)1175514764 edt Slade, Emma L. (DE-588)1175514942 edt Sahu, Ganesh P. (DE-588)1157046428 edt Kizgin, Hatice edt Singh, Nitish 1972- (DE-588)137298641 edt Dey, Bidit 1977- (DE-588)1100081860 edt Gutierrez, Anabel edt Dwivedi, Yogesh K. (DE-588)1026187699 edt Erscheint auch als Online-Ausgabe 978-3-030-24374-6 B:DE-206 V:DE-601 pdf/application https://www.gbv.de/dms/zbw/1678807001.pdf 2019-12-09 Inhaltsverzeichnis 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk
spellingShingle	Digital and social media marketing emerging applications and theoretical development IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd
subject_GND	(DE-588)4037589-4 (DE-588)7706419-7 (DE-588)4639271-3 (DE-588)4143413-4
title	Digital and social media marketing emerging applications and theoretical development
title_auth	Digital and social media marketing emerging applications and theoretical development
title_exact_search	Digital and social media marketing emerging applications and theoretical development
title_full	Digital and social media marketing emerging applications and theoretical development Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, editors
title_fullStr	Digital and social media marketing emerging applications and theoretical development Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, editors
title_full_unstemmed	Digital and social media marketing emerging applications and theoretical development Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi, editors
title_short	Digital and social media marketing
title_sort	digital and social media marketing emerging applications and theoretical development
title_sub	emerging applications and theoretical development
topic	IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Marketing (DE-588)4037589-4 gnd Online-Marketing (DE-588)7706419-7 gnd Social Media (DE-588)4639271-3 gnd
topic_facet	IT in Business Online Marketing/Social Media Emerging Markets/Globalization Information technology Business—Data processing Internet marketing Globalization Markets Marketing Online-Marketing Social Media Aufsatzsammlung
url	https://www.gbv.de/dms/zbw/1678807001.pdf
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